Disney+ will start streaming content in HDR10+ on Samsung TVs, the world’s top-selling brand. Initially, the HDR10+ support will include about 1,000 titles from Hulu, the streaming platform The Walt Disney Company acquired in full in June. The announcement, via Samsung, indicates additional Disney+ programming will stream in HDR10+ “in the future.” Disney+ had previously only supported Dolby Vision HDR and HDR10. HDR10+ improves on its predecessor by adding dynamic metadata, which allows brightness and color to be optimized on a scene-by-scene or even frame-by-frame basis, approximating more closely the creator’s intent.

The dynamic metadata reacts “in real time to the ambient lighting in your space,” ensuring each frame displays “exceptional clarity,” Samsung explains in an announcement. Samsung Crystal UHD TVs and above, from 2018 to the present, will support HDR10+. This includes Samsung’s OLED TVs, QLED TVs, The Frame TVs and its latest — the Micro RGB TV, which debuted in August.

“The Disney+ app on Apple’s tvOS also lists HDR10+,” per Ars Technica.

Hulu started offering HDR10+ content as early as 2021, opening the door for Disney, which acquired a stake in the service in 2009, and this summer finalized acquisition of the 33 percent it didn’t already own.

The arrangement makes sense for Samsung, since its TVs don’t support the Dolby Vision format. “By offering HDR10+, Disney+ can make itself more appealing to the many home theater enthusiasts who own a TV from Samsung,” Ars Technica points out.

“Millions of Samsung TVs” are getting what from a consumer standpoint amounts to “a huge free upgrade” is how Tom’s Guide positions the rollout (though it most certainly was not free for Samsung).

“Disney first announced it was going to support HDR10+ at CES 2025 but has now confirmed that Samsung’s TVs, makers of some of the best TVs and a real supporter for HDR10+, are first in line,” TechRadar writes, noting that “no actual date for the HDR10+ rollout has been confirmed.”

Currently, most TVs offer HDR10. “After 4K, high dynamic range (HDR) has come to define the look of modern TV and movies, particularly on streaming,” reports Engadget. But the premium next gen iteration is still in an introductory phase.

In March, Netflix began supporting HDR10+ on select titles. Tom’s says the streamer “plans to make all HDR titles compatible with 10+ before the end of 2025.” Other popular streaming services — including Netflix, YouTube, Prime Video, Apple TV+ and Paramount+ have also started supporting HDR10+.

“Disney+ will continue to offer Dolby Vision HDR streaming as well,” notes TechRadar.

Related:
Samsung Previews HDR10 Plus Advanced, Its Answer to Dolby Vision 2, The Verge, 11/4/25