Google and the UK’s PRS for Music have released a new study entitled “The six business models for copyright infringement.”
The research, conducted by BAE Systems Detica, finds that live television is the fastest-growing segment of copyright infringement. “Global page views of live TV sites were up 61 percent for the year ending May 2012,” notes paidContent.
The other business models featured in the report include P2P Community, Subscription Community, Music Transaction, Rewarded Freemium and Embedded Streaming.
“This study provides data-driven insight into how copyright infringement operates as a business across a range of business models,” explains the executive summary. “It shows that websites are most commonly funded in part or in combination by either advertising or payments.”
“For each segment, this study helps to identify which are the significant economic drivers. This data is likely to prove useful and insightful to industry and policymakers who seek to tackle infringement by ‘following the money.'”
The report notes that live TV sites link to a mixture of illegal streams and paid television, with a third based in the U.S. Two-thirds of these Live TV Gateway sites are funded by advertisers. Additionally, they are more likely than the other business models mentioned above to have mobile sites and a significant social network presence.
“Our research shows there are many different business models for online infringement which can be tackled if we work together,” said Theo Bertram, Google’s UK policy manager. “The evidence suggests that one of the most effective ways to do this is to follow the money, targeting the advertisers who choose to make money from these sites and working with payment providers to ensure they know where their services are being used.”
The article includes a graphic from the study that offers an excellent overview of the different categories. The full report is available for download from PRS for Music.
Google and the UK’s PRS for Music have released a new study entitled “The six business models for copyright infringement.”
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