New MoviePass App Brings Netflix Model to Theaters

  • A new service called MoviePass is offering unlimited movie viewing in participating theaters for a fee of $50/month.
  • Access to 3D and IMAX movies will involve a $3 surcharge.
  • Using an HTML5 app, subscribers will be able to search for a film, check show times and purchase digital tickets.
  • A $30 “limited pass” offering is reportedly also being planned.
  • The service will launch its beta test in San Francisco this weekend.

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6 Comments

  1. Will a smartphone app help reinvigorate theater attendance?

  2. Will a smartphone app help reinvigorate theater attendance?

  3. I think it’s a brilliant idea. Seems like a deal for the avid moviegoer. Wont get me in unless they can assure phonetalkers and seatkickers not allowed. That’s what keeps me away from the theater more than price

  4. I think it’s a brilliant idea. Seems like a deal for the avid moviegoer. Wont get me in unless they can assure phonetalkers and seatkickers not allowed. That’s what keeps me away from the theater more than price

  5. I agree with Benn. This is a compelling idea. I pooled college students this week and their responses suggested that a more affordable “limited pass” may be more appealing (at least for those with less disposable income).

  6. I agree with Benn. This is a compelling idea. I pooled college students this week and their responses suggested that a more affordable “limited pass” may be more appealing (at least for those with less disposable income).

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