Mexican Revolution: Cinepolis Luxury Cinemas Coming to California
By Rob Scott
November 7, 2011
November 7, 2011
- Mexico City-based Cinepolis, the world’s fourth-largest theater chain, has plans to extend luxury cinemas to Southern California.
- The luxury chain has seen success in Mexico, Brazil, and Colombia, and has already “expanded to about 150 screens across Latin America,” reports the Los Angeles Times.
- The company has invested $8 million in its Del Mar facility, “where patrons can kick back in a leather recliner and press a button to order teriyaki beef skewers, sushi rolls or a glass of Thomas Hyland Chardonnay.”
- The all-digital theater features a lounge area with sofas, a full bar serving specialty drinks, and a cafe with coffee and desserts. Touch screen monitors in the lobby show upcoming movie trailers.
- Tickets cost as much as $19.50, a hefty premium for this economy, but the concept may become an attractive alternative for consumers looking for a new experience.
- Three theaters are planned for Carlsbad (under construction), Laguna Niguel and Rancho Santa Margarita, while deals are underway for additional locations in Westlake and Westwood.