Meta Platform reported another strong quarter, with profit up 36 percent to $18 billion on revenue of $47.5 billion, a 22 percent increase. Justifying to investors why the company spent billions restructuring AI operations as part of the new AI Superintelligence Lab and recruiting talent to run it, company CEO Mark Zuckerberg emphasized his desire “to build personal superintelligence for everyone in the world.” Zuckerberg said he believes AI superintelligence “has the potential to begin an exciting new era of individual empowerment.” Meta plans to more than double spending to build AI infrastructure, including server-filled data centers, and initiatives supporting model training and cloud computing.

“I think that if history is a guide, then an even more important role will be how superintelligence empowers people to be more creative, develop culture and communities, connect with each other, and lead more fulfilling lives,” Zuckerberg said on the earnings call. Meta predicts 2025 capital expenditures in the $66-72 billion range, up about $30 billion year-over-year.

Zuckerberg said “the main way people will interact with superintelligence will be through Meta’s smart glasses, which have cameras and software that can shoot and process videos,” according to The New York Times.

This year marks the first time “the company held its top capital-spending projections steady, a move that is sure to ease investor concerns over Zuckerberg’s AI spending spree,” writes The Wall Street Journal.

Overall, Q2 earnings results “show the extent to which Meta’s advertising business will continue to pay for its outsize AI ambitions, as well as how the AI tools are contributing to its strength,” WSJ suggests.

TechCrunch quotes Meta CFO Susan Li saying that “AI infrastructure will be a core advantage in developing the best AI models and product experiences” and that investment in this area will increase in 2026.

TechCrunch notes that “while Meta expects to finance most of its AI spend on its own, the company is exploring ways to work with financial partners to co-develop data centers.”

“We don’t have any finalized transactions to announce, but we generally believe that there will be models here that will attract significant external financing,” Li told investors.

On Wednesday, Zuckerberg further detailed his superintelligence ambitions in a lengthy blog post. “He said the hypothetical technology would not replace human work, but would serve as a tool for people and businesses,” NYT reports.

Meta social apps, including Instagram, Facebook and WhatsApp, “had 3.48 billion daily users in June, up 6 percent from a year earlier,” NYT explains, noting that Reality Labs, which includes smart glasses, lost $4.53 billion in Q2.