IKEA Accepting Applications for Hires at Roblox Virtual Store

IKEA is opening a virtual Roblox store and inviting gamers to apply to work there for a real paycheck. “The Co-Worker Game,” set in the Swedish firm’s virtual universe, invites Roblox fans to “live their home furnishing dreams.” Ten participants will be hired at the rate of about $17 per hour to roleplay as retail staff in the Roblox world. In addition to allowing IKEA to explore gaming and IP, the company is hoping to create a bit of hiring cachet and groom future employees. Those who don’t make the cut as hires can participate for fun — and the opportunity to learn some potentially marketable skills.

Applications for roles in the virtual store opened this month and close Sunday. “Successful applicants will be able to flex their skills, help customers, and get promoted to move departments, just like in the real world,” IKEA explains in a newsroom post.

“The gig is open to applicants 18 and older who live in the UK or the Republic of Ireland, and it’s remote, so you can pull up your new IKEA gaming chair after you’re done playing around with IKEA’s virtual design tool and serve some virtual meatballs from the comfort of your own home,” writes The Verge.

The broader Roblox community, gamers and IKEA enthusiasts alike are invited to work alongside the paid co-workers “to explore and experience the virtual world of IKEA on Roblox” with the chance to win “exclusive IKEA UGCs.”

“We’re excited to launch paid work on Roblox to showcase how we do careers differently,” said Darren Taylor, IKEA people and culture manager for the UK and Ireland. “Our co-workers are able to change roles, switch departments, and grow in any direction they choose, both in the game or in the real world.”

Roblox draws “tens of millions of players daily,” according to Game Rant which says the platform “frequently uses recognizable brands and franchises to help promote new experiences in-game.” Walmart, Gucci, and now Uggs have planted their flag there, as has LEGO, Barbie and Netflix.

Roblox relies to a large extent on user-generated content, “with the game featuring a wide assortment of modes for players to play” explains Game Rant, noting these “range from intense first person shooters to quirky mini-games.” More recently, “life simulation has become a popular way to play Roblox” among the platform’s primarily Gen Z and Alpha users.

No Comments Yet

You can be the first to comment!

Leave a comment

You must be logged in to post a comment.