Password management firm 1Password has launched a public beta for a program that implements passwordless logins, joining the trend to eliminate its bread and butter: passwords. Those who sign up to participate, creating a new 1Password account via the public beta, will get “an extended free trial that lasts for the duration of the beta,” the company says. Initially, “the ability to unlock 1Password with a passkey is reserved for new users, but will be made available to those with existing 1Password accounts sometime in 2024. Passkeys let people sign in to accounts without having to memorize a password or manage a secret key. Continue reading 1Password Introduces Passkey Support for Desktop and iOS

Roblox is adding an expressive, avatar-based video chat called Roblox Connect to its virtual world in an effort to keep its young user base engaged as it grows up while also potentially expanding its audience. “We’re essentially packaging a Hollywood-style motion capture studio into something that runs on a mobile phone or laptop — without the need for equipment or motion-tracking dots,” Roblox explains, pointing out that the device’s on-board camera is all that’s needed to capture facial motion and convey it in real time. Also, Roblox is is coming to PS4 and PS5 next month, while the company will allow game creators to sell 3D virtual goods. Continue reading Roblox Adds Facial-Tracking Vid Chat, Expands to PlayStation

Verizon has teamed with New York’s Metropolitan Museum of Art on a discovery app called Replica that lets consumers scan artwork to generate digital collectibles. The augmented reality Replica experience lets museum visitors scan items using a mobile app that stores them to Roblox as objects or avatar accessories. Roblox account holders can also virtually explore the Met’s facade and partake in other immersive experiences. The effort follows a previous Verizon collaboration with the museum and indicates the way institutions can leverage AR to engage consumers. Continue reading The Met Teams with Verizon to Create Roblox AR Experience

Brands are eager to promote their products in front of the estimated 3.7 billion people worldwide who play video games. Now, rather than simply purchasing visibility, more adventuresome advertisers including PepsiCo and L’Oreal are creating games of their own. PepsiCo had a quest developed in collaboration with Y2K Games for Mountain Dew inserted into the latest edition of the publisher’s blockbuster “NBA 2K” series. L’Oréal embedded a mini game in Activision Blizzard’s “Candy Crush Saga” and saw 40,000 samples of the Prada Candy fragrance that was the reward for completing the game claimed on day one of the five-week promotion. Continue reading Brands Create Their Own Games to Expand Marketing Reach

A bill passed by the Louisiana State Legislature that bans minors from creating social media accounts without parental consent is the latest in a string of legal measures that take aim at the online world to combat a perceived mental health crisis among America’s youth. Utah also recently passed a law requiring consent of a parent or guardian when anyone under 18 wants to create a social account. And California now mandates some sites default to the highest privacy for minor accounts. The Louisiana legislation stands out as extremely restrictive, encompassing multiplayer games and video-sharing apps. Continue reading Louisiana Approves Parental Consent Bill for Online Accounts

Generative AI is expected to play a big role in video game production, increasing development speed, reducing costs, and helping to come up with new ways for players to interact with characters. Major firms including Epic Games, Unity, Ubisoft and Roblox have all announced generative AI integrations for their development kits. Nonplayable characters — foils that act and speak independently — are soon to be wholly AI-powered rather than preprogrammed options. Publicly available AI tools are already commonly used by players creating user-generated game content. However, use of AI to create commercial games is not without controversy. Continue reading Use of AI to Build Video Games is Popular, But Controversial

User-generated content is surging on a new front: gaming. Epic Games is teed-up to challenge Roblox in the race to become what one media outlet called “the YouTube of gaming” as they lay the groundwork to empower individual creators. While Roblox is all about user-generated games, Epic is inviting creators in to riff on its popular Fortnite world. Roblox, which draws a younger crowd, is said to have about 400 registered users, while battleground Fortnite has about 300 million. Meanwhile, with the growing popularity of UGC gaming, these giants now have game platforms dot big bang and CliCli nipping at their heels. Continue reading Fortnite Challenges Roblox in User-Generated Games Space

While there are a fair share of cynics ready to write-off the metaverse before it has a chance to crawl out of its crib, many marketers remain believers. Forty-six percent of consumer branding professionals tell Forrester Research they will be upping their metaverse budgets in 2023, while only 12 percent plan to spend less. But generative AI seems to have stolen some of its thunder, with FactSet reporting AI was mentioned on 163 March earnings calls, up from seven in March 2022. The metaverse got 35 mentions, down from 112 the previous year. Continue reading Metaverse Still Shows Potential for Brand Building, Marketing

Game developers are harnessing the power of generative AI to improve the state of play. With hundreds of computer-controlled characters, many of whom have incidental roles, the goal of giving these bit players the ability to spout some meaningful dialogue, should a player cross their path, is one potential use for chatbot text. Sony’s Haven Studios is using GenAI to quickly mock-up characters, while Roblox is developing an AI system it plans to let users leverage to create digital objects and build-out virtual worlds based on text prompts. Continue reading Game Creators Are Now Testing the Benefits of Generative AI

Apple is preparing for the release of its upcoming mixed reality headset by engineering software that, while aimed largely at developers, would also allow users to create their own augmented reality apps in the same way as Final Cut Pro, which is used to edit video by both professionals and laymen. Apple’s highly anticipated headgear is expected to come to market this year, and a general use AR development tool would be a major coup for the company, given that AR apps are complicated to create and new technologies typically rely on fresh content to drive sales. Continue reading Apple Developing User-Friendly AR Creation App for Headset

For the most part, exhibitors in the Gaming and Metaverse areas at CES 2023 didn’t touch on the latent problems with consumer adoption of the metaverse. While worlds like “Fortnite” and “Roblox” that draw consistently high MAUs do so because they offer fun mechanics, the many metaverse platforms on exhibit generally did not provide compelling reasons for why companies — much less consumers — should spend time in their worlds. Dimension X’s booth was a standout on the floor, however, as it showcased Bonfire, a soon-to-be-released tool to enable the seamless creation of narrative mechanics within virtual worlds. Continue reading CES: Dimension X Demos Bonfire Virtual Story Creation Tools

At CES this year, Canon and Sony both showcased multi-camera capture technologies with an eye towards attracting a younger generation of viewers. Canon’s Free Viewpoint video system (using an AI-powered ring of high-resolution cameras in a stadium or arena) and Sony’s combined tools from its Hawk-Eye vision processing company and recently-acquired AI-based data visualization firm Beyond Sports can create low-latency virtual reproductions of live sports. The capture from multiple angles enables the virtual reproduction to offer interaction that a simple video stream does not, though each technology is distinct in what it offers. Continue reading CES: Canon and Sony Tools Provide a Virtual Take on Sports

Digital Black Friday shopping was brisk, with a record $9.12 billion spent, according to Adobe. Online sales were up 2.3 percent year-over-year for Friday, November 25, the day after Thanksgiving. Also a hit, Buy Now Pay Later payments increased by a whopping 78 percent over the prior week, beginning November 19, with inflationary pressures seeming to drive that pattern. Adobe tracks transactions on retail websites. Total seasonal revenue is estimated to top-out at $209 billion, Adobe says, noting that Cyber Monday alone accounted for $11.3 billion. U.S. consumers also spent more time and money shopping in stores on Black Friday than they did the same day last year. Continue reading Report: 2022 Online Sales Sets Another Record, Says Adobe

Chatsworth, California-based toy company MGA Entertainment has launched MGA Studios to produce video games, online universes and other ancillary content. The privately held MGA is backing the new division with $500 million to drive production and acquisitions. MGA’s catalog of successful toys includes the L.O.L. Surprise!, Bratz, Little Tike and Rainbow High brands, some of which have spawned TV series and games. MGA Entertainment founder and CEO Isaac Larian’s son Jason Larian is president of the new unit, which has acquired Australia’s Pixel Zoo Animation and named Pixel Zoo founder and CEO Paul Gillett an MGA Studios partner. Continue reading MGA Acquires Pixel Zoo Animation for MGA Studios Initiative

Walmart has planted its flag in the metaverse, launching Walmart Land and Walmart’s Universe of Play on Roblox, a virtual worlds game platform that emphasizes user-generated content. Roblox community members can check out the Walmart “isles” to collect “verch,” or virtual merchandise, “catch top music artists and unlock exclusive interactive content,” the company says. “Roblox is one of the fastest growing and largest platforms in the metaverse, and we know our customers are spending loads of time there,” Walmart CMO William White said, citing the platform’s 52 million daily active users. Continue reading Walmart Begins Metaverse Build-Out on the Roblox Platform