Disney Accelerator Startups Focus on Web3, Immersive Tech

The Walt Disney Company has announced the six companies to participate in its latest business accelerator program. The 2022 Disney Accelerator focuses on tech startups involved in Web3 and immersive experiences through work in augmented reality, NFTs and artificial intelligence. The six participants are: Flickplay, Inworld, Lockerverse, Obsess, Polygon and Red 6. Disney will offer participants investment capital, co-working space, guidance from Disney’s senior leadership team and an executive mentor. The Accelerator program will conclude with a Demo Day this fall at the Walt Disney Studios lot in Burbank, California. Continue reading Disney Accelerator Startups Focus on Web3, Immersive Tech

Snap Renews Major Content Deals and Updates AR Shopping

Snap has secured multiyear global content collaborations with Disney, NBCUniversal and ViacomCBS. The three corporations will not only continue bringing their current shows to Snapchat’s Discover feature, but also individually plan to expand offerings in the future. The deal sees programming from ESPN, Paramount+ and E! returning to the platform. Snap says more than 100 million monthly users watch entertainment content on the short-form Snapchat Discover. The mobile app, which turned 10 last year, reported 306 million daily active users worldwide as of September 30. Continue reading Snap Renews Major Content Deals and Updates AR Shopping

This Holiday Season to Feature Virtual Shopping Experiences

The ongoing coronavirus pandemic has changed the holiday season in ways big and small. Macy’s Thanksgiving Day Parade is still on, but without spectators, just a sign of the times for the merchant evolving to a primary digital presence. Last month, two Macy’s stores, in Delaware and Colorado, became fulfillment centers rather than places to shop. Other retailers, among them Ralph Lauren, Gap and Clarins Group, are opening virtual stores that create a consumer experience; some are slated to stay online for months after Christmas. Continue reading This Holiday Season to Feature Virtual Shopping Experiences