Google is rolling out “Gemini in Chrome” to U.S. Mac and Windows desktop users. Business users will get it in the weeks to come, as will Android and iOS mobile devices. The immediate change integrates “Google AI into Chrome across multiple levels so it can better anticipate your needs, help you understand more complex information, and make you more productive when you browse the web.” There are a number of safety features that leverage AI to combat scams and handle things like automatic password resets. And Gemini in Chrome will soon be able to recall websites previously visited without requiring you to scroll through your browsing history. An agentic browsing assistant is also in the works.

U.S. users “can now ask Gemini to clarify complex information on any web page they’re reading using the Gemini icon in the top-right corner of their Chrome window,” writes TechCrunch, explaining that “for example, you could open up a page that features a banana bread recipe and ask Gemini to make the recipe gluten free.”

Gemini in Chrome can work across multiple tabs, “so you can quickly compare and summarize information across multiple websites to find what you need,” Google notes in a blog post. “Planning your flight, hotel and vacation activities across multiple tabs? Gemini in Chrome can help you consolidate that information into a single itinerary.”

“Adding Gemini in Chrome allows you to have an AI assistant at your side during all online interactions,” reports CNET. “You can ask Gemini to summarize a YouTube video or have it compare prices between multiple shopping tabs.”

“Google is launching a deeper integration between Gemini in Chrome and other Google apps, like Calendar, YouTube, and Maps,” explains TechCrunch, letting users accomplish tasks without interrupting browsing.

After launching an experiment in March, Google in August rolled out AI Mode in Google Search for all English-language users, and that will still be the go-to for in-depth research, with Gemini in Chrome more of an all-around browser-based assistant.

CNBC says the move was necessary for Google to fend off competition from companies like OpenAI, Anthropic and Perplexity, all of whom are leveraging AI in Web navigation. “Browsers are at the center of the battle for consumer AI supremacy because they serve as a key gateway to accessing information and content,” according to CNBC.

Related:
Gemini in Chrome No Longer Requires a Subscription, Engadget, 9/18/25
Google Injects Gemini into Chrome as AI Browsers Go Mainstream, Wired, 9/18/25
Google Adds Gemini to Chrome Browser After Avoiding Antitrust Breakup, Reuters, 9/18/25