November 4, 2014
Ellen DeGeneres is launching Ellentube, a website and app that will screen exclusive content from her popular daytime television program. The TV personality already runs one of the largest YouTube channels focused on television content. Now, along with executive producers Mary Connelly, Ed Glavin and Andy Lassner, DeGeneres has created Ellentube for interactive use. Fans will be able to upload videos, the best of which will be deemed suitable for a showcase on her daily program.
The YouTube channel for “The Ellen DeGeneres Show” reaches over 100 million views per month, with 10 million subscribers. The channel has almost 3 billion video views.
“A rep for the show said Ellen’s YouTube channel will continue to have the clips from the show; those also will appear on Ellentube, which will provide additional exclusive content and clips,” reports Variety. “Ellentube will be organized around video playlists, based on categories popular with her fanbase.”
Content on Ellentube will not be available elsewhere.
“What makes our site different than any other place is that if you accidentally type in a wrong word, you’re not going to stumble upon something that’s bad or mean or something like that,” DeGeneres commented. “You know how that can happen. So everything on the site is fun, and there is nothing mean-spirited. And if you have a video that you want me to see, I’d love to see it.”
“Ellentube is the first initiative from newly formed Ellen Digital Ventures, created by Warner Bros. Television and DeGeneres to extend her TV franchise to digital, social and gaming audiences,” notes Variety.