Disruptive TV Trends: What is the Future of the Business of Television?
By Rob Scott
September 28, 2011
September 28, 2011
- Amsterdam’s annual IBC event offered a number of potential TV game-changers earlier this month, suggests TVNewsCheck. These include cloud-based or service-oriented architecture (SOA) applications for capturing, producing, processing and distributing digital video and audio; IT-based playout (channel in a box) tools that could potentially make broadcast playout more affordable; and 3D technology likely to be deployed for the 2012 London Olympics.
- Also on display were technologies “aimed at making 3D production more affordable and compatible with standard 2D operations.”
- Cloud services were at the forefront since broadcasters are now challenged by having to support an increasing number of distribution platforms.
- Vendors discussed the fundamental concerns about cloud-based architectures, “notably content security, access to content, collaboration, bandwidth and workflow continuity,” reports TVNewsCheck.
- In a related article from GigaOM that analyzes shifts in traditional television, venture capitalist Habib Kairouz writes that the TV industry is poised for some significant changes due to a number of upcoming trends: TV anywhere and anytime will catch on; the rise of the Internet-connected TV and interactive programming; and personalized advertising.
- The article suggests that content owners will benefit as MSOs, IPTV providers, and others compete with one another. MSO’s are hedging their bets by purchasing both traditional and interactive content, while TV manufacturers are looking to build Internet services into their low margin businesses. We should watch for new entrants to increase the disruption in this space.
Topics: 3D, Amsterdam, Business, Disrupt, Disruptive, Distribution, IBC, IPTV, IT, MSO, Production, SOA, Television, Trend, TV, TV Trends, Video
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