Walt Disney Studios is planning to launch a new website on June 11 designed to simplify the process of accessing digital versions of movies purchased on Blu-ray Disc or DVD. The Disney Digital Copy Plus website intends to streamline digital delivery for consumers by eliminating the cumbersome “digital copy” process. The site will debut on the same day that the studio’s “Oz the Great and Powerful” is released on disc.
“Instead of accessing the digital copy from a disc in the ‘superset’ combo pack, a digital copy of the film can now be accessed directly from the website by consumers who purchase any disc configuration of the film,” explains The Hollywood Reporter. “The website then facilitates the digital delivery of the movie through the consumer’s provider of choice — in this case, either iTunes, Amazon Instant video or Vudu — and eliminates the need for a digital copy to be included in the disc package.”
The model was created to simplify the process of accessing the film digitally while making consumers more comfortable with the process.
“The other big studios are behind ‘UltraViolet,’ a digital rights management system that lets consumers buy a disc once and then access the content, through the cloud, at any time, on any device,” notes the article. “A Disney spokesman said Digital Copy Plus was built on the premise of ‘Responsive Design,’ so the site works across all browsers, both on a computer and on mobile devices.”
“This allows for the capability to redeem the digital version of your movie on any connected device — you no longer have to wait until you get home to insert a disc into your computer,” explains the spokesman.
According to Stitch Kingdom, the new service will apply to all of Disney’s studios including Pixar, Marvel, Touchstone and even DreamWorks, with which the company has a distribution agreement.