Disney, Microsoft Team Up to Shift Moviemaking to the Cloud

Walt Disney Studios and Microsoft inked a five-year deal to start transitioning filmmaking to Microsoft’s Azure cloud platform, with the goal of complete “scene to screen.” The effort is led by Disney’s StudioLAB. Walt Disney Studios chief technology officer Jamie Voris said the first step will be to move Avid editing tools into the cloud, to facilitate collaboration across locations. Microsoft U.S. president Kate Johnson noted that “we are at the tipping point for cloud in media and entertainment.” Continue reading Disney, Microsoft Team Up to Shift Moviemaking to the Cloud

Apple, Microsoft Latest to Join Academy Software Foundation

Apple and Microsoft signed on as premier members of the Academy Software Foundation (ASWF), founded in 2018 to promote the use of open source software in the movie industry. By joining ASWF, Apple and Microsoft pushed annual funding for the organization over $1 million. Microsoft also joined ASWF’s governing board and technical advisory council. ASWF is a joint project of the Academy of Motion Picture Arts and Sciences and the Linux Foundation. ASWF executive director David Morin welcomed both companies into the fold. Continue reading Apple, Microsoft Latest to Join Academy Software Foundation

Streaming Bundle to Feature Disney Plus, ESPN Plus, Hulu

Starting November 12, Disney plans to offer consumers a $12.99-per-month streaming bundle that includes Disney Plus, ESPN Plus and Hulu’s ad-supported tier. November 12 will mark the U.S. debut of the anticipated Disney Plus service. Disney CEO Bob Iger announced the bundle during the company’s most recent earnings call with Wall Street. According to Iger, Disney is in discussions with Amazon, Apple and Google to offer Disney Plus via additional platforms. “We think it’s important to achieve scale relatively quickly and they’ll be an important part of that,” he said. Continue reading Streaming Bundle to Feature Disney Plus, ESPN Plus, Hulu

Studios Cater Blockbuster Advertising to Next-Gen Viewers

Hollywood studios have typically teed up blockbusters well in advance of their release dates. For example, Walt Disney Studios promoted “Tron: Legacy” for three years; Warner Bros. spent almost two years pushing “Godzilla” and Universal Pictures publicized “The Secret Life of Pets 2” for three years. Now, these biggest marketers, which spent $4+ billion annually in advertising, have narrowed the gap considerably — to as little as a few months for tentpole movies — to better respond to the expectation of on-demand content. Continue reading Studios Cater Blockbuster Advertising to Next-Gen Viewers

Disney Aims Its Resources at Disney Plus Streaming Service

To ready the launch of its Disney Plus streaming service, The Walt Disney Company has invested in technical infrastructure and doubled down on original content. At the same time that chair/chief executive Bob Iger deemed the service “the highest priority,” he also pursued the acquisition of 21st Century Fox, which is projected to close by the end of March. Now, Disney is a very busy studio, stepping up production for the new service. Of the largest media companies’ estimated $107 billion in global content spending, Disney is responsible for 22 percent, followed by AT&T and Netflix, for $14.3 billion and $14 billion respectively.  Continue reading Disney Aims Its Resources at Disney Plus Streaming Service

AMPAS, Linux Foundation Team Up for Open Source Software

The Academy of Motion Picture Arts and Sciences and The Linux Foundation announced this morning the launch of the Academy Software Foundation (ASWF) to create an environment for developers to contribute to open source software for the motion picture and related media industries. Industry partners funding and participating in ASWF include Animal Logic, Autodesk, Blue Sky Studios, Cisco, DNEG, DreamWorks, Epic Games, Google Cloud, Intel, Walt Disney Studios, Weta Digital, with Foundry and SideFX. Continue reading AMPAS, Linux Foundation Team Up for Open Source Software

HPA 2018: Mastering Features, Content in UHD, HDR & SDR

At the HPA Tech Retreat in Palm Desert, California (produced by the Hollywood Professional Association), a panel of industry professionals described the vicissitudes of mastering in an era of dozens of formats, standards and devices. The conversation quickly became interactive, with attendees asking questions that related to their work in the media & entertainment industry. One question, harkening back to the premium for producing and posting HD material when it first came on the scene, was about the additional costs of working with UHD and HDR. Continue reading HPA 2018: Mastering Features, Content in UHD, HDR & SDR

Disney to Launch New Digital Copy Plus Website Next Week

Walt Disney Studios is planning to launch a new website on June 11 designed to simplify the process of accessing digital versions of movies purchased on Blu-ray Disc or DVD. The Disney Digital Copy Plus website intends to streamline digital delivery for consumers by eliminating the cumbersome “digital copy” process. The site will debut on the same day that the studio’s “Oz the Great and Powerful” is released on disc. Continue reading Disney to Launch New Digital Copy Plus Website Next Week