Disney and YouTube Join Forces in Original Video Series Deal
By Karla Robinson
November 8, 2011
November 8, 2011
- Disney and YouTube have announced a partnership to produce original content for online distribution.
- “Disney Interactive Media and YouTube, a division of Google, will spend a combined $10 million to $15 million on original video series; those shorts will be produced by Disney and distributed on a co-branded channel on Disney.com and YouTube,” reports The New York Times. “The channel will also include amateur video culled from the torrent uploaded to YouTube daily.”
- Disney hopes that the deal will attract children to its online videos as Disney.com has seen a drop in traffic and Disney Interactive has reported losses over the last four quarters.
- The goal is to “bring Disney’s legacy of storytelling to a new generation of families and Disney enthusiasts on the platforms they prefer,” explained James A. Pitaro, co-president of Disney Interactive, who added that a complete redesign of Disney.com should be completed by fall 2012.
- YouTube hopes the deal will help create credibility with parents who are concerned about the site’s content as well as compete with cable providers for advertising revenue.
Topics: Business, Deal, Disney, Disney Interactive, Distribution, Google, Original Content, Video, YouTube
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