August 7, 2013
Cox Communications is introducing a new service that offers a personalized TV experience for its subscribers. With the Contour service, Cox is attempting to offer Netflix-like recommendations. Cox will use Contour to learn what its subscribers enjoy and combine “on-demand” features with live TV. Marketed separately from other Cox services, Contour includes three components: a data-driven TV guide, more powerful DVR and a redesigned app.
Cox uses data analytics to learn more about consumers and provide them services that they will respond to, which has been a sought after goal in the entertainment industry, reports Advertising Age. To illustrate this goal, Cox will be marketing Contour with the tagline, “TV Just for Me.”
Contour combines Cox’s TV guide with a recommendation system that is built to determine what subscribers enjoy watching and offers them content and network suggestions. The system allows up to eight user profiles per household, and divides the day into time segments in order to make recommendations based on the day and time.
The included DVR can record up to six shows at once, and store up to 1,000 hours of standard definition programming, or 300 hours in high definition. The new app syncs the device with live TV, on-demand and recorded programming on several devices.
The Ad Age report includes a 30-second video promo of Contour, featuring actors easily swiping through the app on their iPads. Contour is available from the iTunes Store. An Android version is slated for later this year.