Clippers Become First NBA Team to Host a Streaming Service

ClipperVision is the new direct-to-consumer regional streaming service for viewing Los Angeles Clippers basketball games and related content. The six channel options will make more than 70 of 84 regular season games available to fans located primarily in Southern California for $200 per season. Former Microsoft CEO Steve Ballmer purchased the LA Clippers for $2 billion in 2014 and has since been strategizing an improved television platform for the franchise. The new offering makes the Clippers the first NBA team to host its own streaming platform, accessible without any additional TV subscription.

The first ClipperVision live stream is set for October 22 with an away-game versus the Sacramento Kings. Fans will be able to watch via linear cable TV coverage on the team’s Bally Sports, or using other options that include channels offering Spanish-language or Korean-language coverage, with the Korean team anchoring from a Seoul studio.

Another feed features something called BallerVision, which Variety describes as “akin to ESPN’s new spin on ‘Monday Night Football’ with Peyton and Eli Manning,” hosted by NBA alums Jamal Crawford and Baron Davis, joined by others, “chopping it up live as the game unfolds.”

Variety says “Ballmer, well known for his over-the-top courtside displays of his love for the Clippers and basketball in general, will also join them periodically to weigh in,” detailing a “dry run” of BallerVision that Ballmer recorded on October 9 at a studio space in Los Angeles.

CourtVision will present game coverage with augmented reality enhancements, statistics and facts woven-in in real time during the game, while Mascot Mode will utilize animation and emoji effects to treat fans to sights like flames coming off a slam-dunk ball and other digital dramatizations.

“We’re trying to think about: How do we transform the experience our fans can have watching the game?” Ballmer said on Front Office Sports, specifying the team developed ClipperVision via a partnership with Bally Sports, the NBA, and the league’s NBA 2K21 Next-Gen platform for Xbox Series X and PlayStation 5. The seasonal price, Ballmer points out, translates to about $17 per month.

“Subscribers will be able to access live games in-market, in addition to a video-on-demand (VOD) library of past games and clips,” writes Forbes, explaining that “because ClipperVision will be powered by the NBA’s new digital platform that launched this fall, consumers will be able to watch content from any streaming device. If fans are traveling, the software will be available online via their phones, computers, or tablets.”

Would The NBA Embrace Streaming for $100 Billion?, Front Office Sports, 10/22

No Comments Yet

You can be the first to comment!

Sorry, comments for this entry are closed at this time.