Facebook is looking to integrate mobile games into its Messenger app and business-to-consumer chats into WhatsApp. Both of these initiatives have the potential to generate new revenue for the social network. Game developers would potentially pay big bucks to make their games such an integral part of the Facebook experience. The gaming integration is already in the works, while the WhatsApp move may be introduced later. Facebook is talking with game developers to add new play options to Facebook Messenger. Continue reading Facebook Eyes New Ways to Earn Revenue from Messaging

Social bookmarking site Pinterest is bolstering its advertising strategy with a “cinematic pins” feature that adds motion to users’ boards. These special pins play short animations at the same speed that a user is scrolling. When the user clicks on an ad, the pin plays a longer version of the video. These new ads are part of a revamped strategy designed to compete with Twitter and Facebook. Advertisers will now have more targeting options and access to a new ad-creating service. Continue reading Pinterest Unveils New Animated Ads Called ‘Cinematic Pins’

Tech companies including Apple, Facebook, Google and Microsoft joined Internet security experts and civil liberties organizations this week to draft a letter to President Obama warning that a “backdoor” for U.S. law enforcement could also serve as a backdoor for hackers and other governments. The Obama administration has been considering whether companies should only be allowed to use encryption that provides law enforcement with unscrambled access (or a “backdoor”). Critics are concerned about weakening encryption tech that protects Internet communications. Continue reading Tech Industry Urges President to Not Weaken Encryption Tech

As part of the growing backlash to Facebook’s Internet.org project, 65 advocacy organizations from 31 countries released a letter of protest this week to Facebook CEO Mark Zuckerberg. Facebook has partnered with wireless carriers and other organizations on the initiative that hopes to bring free Internet service to the developing world. However, the letter argues that the project “violates the principles of net neutrality, threatening freedom of expression, equality of opportunity, security, privacy, and innovation.” Continue reading Letter Released in Protest of Facebook’s Free Internet Project

Music streaming service Pandora announced this week that it has acquired Next Big Sound, a company that tracks how popular songs become online and via social networks. Next Big Sound has become a standard for measuring artist popularity through activity on Twitter, Wikipedia, YouTube and other platforms. Terms of the deal have not yet been disclosed. However, in similar data-tracking deals, Spotify paid about $55 million for the Echo Nest last year and Apple paid a reported $50 million in January for Next Big Sound competitor Semetric. Continue reading Pandora Purchases Music Data-Tracking Firm Next Big Sound

In the face of declining ratings and a shift in ad dollars to digital platforms, television networks are expanding their data and analytics capabilities. On Monday, leading broadcast and cable TV companies announced the formation of the Video Advertising Bureau (VAB), a new trade organization that plans to promote research and data that highlights the impact of TV commercials to Madison Avenue. The VAB intends to provide marketers with insights and measurement tools that help gauge whether video ads drive consumer purchases. Continue reading Broadcast and Cable TV Join Forces to Form New Trade Group

According to Juniper Research, global subscriber numbers for streaming video services such as Netflix and Amazon Prime Instant Video are expected to climb from 92.1 million in 2014 to 333.2 million by 2019. Juniper predicts that adoption will be driven by connected TVs, streaming devices like Google’s Chromecast and Amazon’s Fire TV Stick, as well as connected game consoles and set-top boxes. Newer streaming devices like affordable media sticks will continue to make watching OTT services easily accessible on living room screens. Continue reading Report Predicts Surge in Subscriber Numbers for OTT Services

Alibaba is facing a growing problem with counterfeit goods that has led to some top brands taking legal action. The Chinese e-commerce giant is debuting a solution in the form of unique tags similar to QR codes. The company is working with Israeli startup Visualead to introduce dotless visual codes, which can be used to scan products to prove their authenticity and then automatically destroyed so they cannot be used more than once. Customers will use Alibaba’s Taobao mobile app to scan the codes when they receive their orders. Continue reading Alibaba Tests Dotless Visual Codes to Fight Counterfeit Goods

Kim Dotcom, the man accused in the biggest case of copyright infringement in U.S. history, criticizes Hollywood studios for failing to effectively utilize Internet technology to distribute their content. The creator of file-sharing website Megaupload.com predicts that Netflix and other companies “will ultimately take over these dinosaurs.” Currently, studios including 20th Century Fox and Disney are suing Dotcom for $100 million. Dotcom is also facing a civil suit from the U.S. government. Continue reading Kim Dotcom Claims Hollywood is to Blame for Piracy Problems

The supply of new Internet Protocol addresses has almost run out, which means that companies will likely need to invest a significant amount of money to pay for pricier addresses and system upgrades. IP addresses are similar to telephone numbers that specify where data is going when it is transferred over the Internet. Companies may now have to spend millions of dollars switching to Internet Protocol version 6 (IPv6) to get more addresses for their various online operations. Continue reading North America to Run Out of Internet Addresses This Summer

Walmart plans to launch a new loyalty program that will offer online customers unlimited free shipping for $50 per year. The program is half the cost of Amazon Prime, but does not include some of Prime’s popular perks such as streaming movies and TV shows, photo storage, and e-books. Walmart’s new service is part of a larger competition between retailers and e-commerce marketplaces for loyal customers. Walmart did not specify which markets will be part of the initial launch. Continue reading Walmart to Test New Shipping Service Similar to Amazon Prime

As Internet browsing via mobile devices continues to become the norm, tech companies are scrambling to add new functionality to the scaled-down mobile versions of their sites. In the coming weeks, Google plans to introduce buy buttons to its mobile search-result pages. The buttons will direct users to other Google product pages where purchases can be made (products will be sold by retailers). The move is seen by many as an effort by Google to create an online marketplace to take on leaders such as Amazon and eBay. Continue reading Google Buy Buttons Could Offer Alternative to Amazon and eBay

Latest reports suggest that Apple’s anticipated Beats-based streaming music service will be called “Apple Music” and will feature social networking integration for artists. According to those briefed on feature plans, Apple Music will enable musicians to maintain pages within the service to post content such as photos, videos, sample tracks and concert info. Performers will also be able to cross-promote by sharing content from other artists. Additionally, users will be able to like and comment on the artists’ posts. Continue reading New Apple Music Service to Feature Ping-Like Social Features

Apple is refuting a recent report that suggested HomeKit — its home automation software platform — was experiencing problems and could expect delays. This week the company announced that the first HomeKit-enabled devices will ship next month. The company first unveiled HomeKit at last June’s Worldwide Developers Conference. The platform enables Apple devices to control connected appliances in the home, essentially turning iPhones and iPads into a command system for smart thermostats, lights, garage doors, locks, security systems and more. Continue reading Apple Refutes Delays, Says HomeKit Devices Shipping in June

After months of negotiations, media companies have finally started publishing their content directly to Facebook. Nine major news organizations, including BBC News, NBC News and The New York Times, have agreed to the Facebook deal. The articles will load faster and the news organizations will be able to sell advertisements and keep the entire revenue. However, some analysts believe that this deal might draw readers and advertisers away from the media companies’ own sites. Continue reading Facebook Now Hosting Articles from Major News Organizations