The 34-minute Super Bowl power outage caused a Twitter uproar, but while many fans used social media to make jokes, Oreo seized the opportunity to launch a viral marketing campaign. Oreo’s 15-person Super Bowl social media team reacted quickly to the blackout, tweeting an ad that read “Power Out? No problem.” The Tweet was accompanied by the image of a single Oreo in a half-blacked out setting with the caption, “You can still dunk in the dark.” Continue reading Oreo Goes Social for Spontaneous Super Bowl Advertising

Facebook acquired Instagram in part because Instagram’s success on mobile challenged Facebook’s subpar mobile application. The purchase helped improve Facebook’s mobile presence, and now the social network has helped redesign Instagram to serve desktop audiences with the launch of a full newsfeed for browsers. Now Instagram joins Facebook as a complete Web entity. Continue reading Instagram Launches Full Image Feed for Desktop Browsers

The National Association of Theatre Owners (NATO) and equipment supplier Cinedigm plan to help drive-in theaters convert to digital projection. The aid comes as many drive-ins run the risk of extinction since studios plan to stop releasing 35mm film versions of their movies later this year. While most drive-in theaters screen physical film on their outdoor projectors, the move to digital puts the theaters in a difficult position. Continue reading Drive-In Theaters to Receive Help with Digital Transition

YouTube’s “de-spamming” initiative aims to remove unintended views from videos. The initiative has removed millions of views from videos, and large channels like Sony, Universal and RCA have been among the most affected. Together, these channels have lost upwards of 2 billion views since the Google-owned video site began its de-spamming efforts in December 2012. Continue reading YouTube Channels Lose Millions of Views to De-Spamming

Hackers have carried out a sophisticated attack on Twitter, prompting the company to release a statement explaining how its “investigation has thus far indicated that the attackers may have had access to limited user information — usernames, email addresses, session tokens and encrypted/salted versions of passwords — for approximately 250,000 users.” The nature of the attack suggests it could be part of a larger effort. Continue reading Twitter Hacked: 250,000 Users Affected by Recent Attack

Google executive chairman Eric Schmidt has a book due in April, The New Digital Age, whichexplores the changing technology landscape and how authoritarian governments will seek greater control over Web content in the future. The book criticizes China as “the world’s most active and enthusiastic filterer of information” and mentions China’s state-led efforts to use hacking as a tool against other nations or corporations. Continue reading The New Digital Age: Book Warns of a Dangerous Future China

The Raspberry Pi was initially intended to help schoolchildren tinker with an inexpensive computer ($35 for new models and $25 for older versions). Nearly a million units later, the Raspberry Pi has become a huge success with hobbyists who customize their miniature computers. The Pi is only 3 inches by 2 inches and is less than an inch in height, but its inexpensive nature allows hobbyists to tinker with the device. Continue reading Raspberry Pi: Mini Computer Attracts Hoards of Hobbyists

While Google Glasses have generated a lot of media attention, we don’t know if the technology will achieve a level of social acceptability. Alexis Madrigal of The Atlantic discusses the tech savvy town of San Francisco and what happened when two people walked into a bar wearing the new device. Unlike a phone, Google Glasses are not hidden in your pocket or stored at home — they are on your face, right out in the open. Are people ready for this? Continue reading Opinion: The Pitfalls of Wearing Google Glasses in Public

Video ad company FreeWheel announced DirecTV as a new client last week. The satellite TV giant chose to work with “the startup to improve monetization on new digital platforms, and has taken an equity stake in FreeWheel to help make it happen,” writes TechCrunch. DirecTV — and other cable, satellite and telco companies — are making investments in services that promote TV Everywhere. Continue reading DirecTV Hires FreeWheel, Hopes to Monetize Digital Content

Amazon Studios announced last week that it has selected its first five pilots for children’s shows. Angela Santomero, the creator of “Blue’s Clues” is behind one, and the Jim Henson company is behind another. The remaining three include a series based on “The Wizard of Oz,” a science-based series from creator J.J. Johnson, and “Tumbleaf,” created by Drew Hodges and Bix Pix Studios. User feedback will help determine which shows will have a future. Continue reading Amazon Studios Expands its Reach with Children’s Offerings

Amazon has begun to shift from directly selling products to customers due to its success with third party sales. The practice of fulfilling third party sales will continue to grow, and could become the entirety of Amazon’s business plan eventually. Third party sales now account for 39 percent of Amazon’s sales, and massive distribution centers show Amazon’s continued transition. Continue reading Will Amazon Make Complete Transition to Third Party Sales?

New 3D printing technology can offer a second chance at life for toys “unfairly granted a short run in the stores,” writes Wired. An example of this is toy designer Wayne Losey’s vision of action figures to be assembled with various parts and pieces. While working at Hasbro, Losey attempted to sell these sorts of figures, but each was unsuccessful on the market. Continue reading 3D Printing: Snap-to-Build ModiBots Offer New Life for Toys

Instead of using the term “mobile commerce,” analytics provider Flurry describes “App & Mortar” trends in its new report about the rise in smartphone shopping. “This report confirms what we already knew about mobile commerce, but takes it a step further by figuring out who is benefiting the most right now from the trend. Surprisingly, it’s physical retailers,” according to AllThingsD. Continue reading App & Mortar Economy: New Battle for Consumer Relationships

It is now illegal for U.S. customers to unlock phones to enable them to work on different networks. “The U.S. Copyright Office is no longer granting unlocking an exemption to the Digital Millennium Copyright Act. The DMCA makes it illegal to ‘circumvent a technological measure that effectively controls access’ to copyrighted material, in this case software embedded in phones that controls carrier access,” explains Wired. Continue reading U.S. Copyright Office Says it is Illegal to Unlock Phones

Research from Dynamite Data shows that retailers such as Amazon, Sears, Walmart and Best Buy changed their daily Internet prices on various holiday products during 2012 much more frequently than in previous years. Since too many changes can prove overwhelming to shoppers, new tools have been developed, some of which automatically scan for changes and alert consumers when prices drop. Continue reading Shoppers Use Tools to Keep Track of Online Price Changes