Apple is acquiring its first game studio — Vancouver-based RAC7, a two-person company best known for Apple Arcade’s breakout hit “Sneaky Sasquatch.” While Apple is couching the move as an exception rather than a calculated expansion into gaming, the lack of exclusive Apple Vision Pro gaming IP could be considered a disadvantage against competing platforms. In January, Nvidia announced that its GeForce NOW cloud gaming platform added support for more than 2,000 visionOS-compatible titles accessible through Apple’s Safari browser for 4K streaming at 120 fps.

Founded by Jesse Ringrose and Jason Ennis in 2014, RAC7 has thus far only released games on the iOS, macOS and tvOS platforms, Apple could easily put it on track to develop for visionOS, providing an in-house path for original Vision Pro content.

Digital Trends calls “Sneaky Sasquatch” one of Apple Arcade’s “major success stories.” DT also suggests the acquisition is “a unique circumstance” driven by a desire to help the boutique grow its presence on Arcade, noting that Apple “will continue to work with third-party studios big and small to create games for the service.”

RAC7 “is just one of a handful of indie studios who has consistently developed for the service since its launch alongside names like Lykke Studios and Triband Games,” according to DT.

Arcade continues to release new games monthly, including recent titles from major developers such as Resolution Games, Bandai Namco and Square Enix.

According to Game Rant, Apple “reportedly plans to launch a dedicated gaming app before the end of 2025,” which together with the RAC7 purchase “could mark the company’s most significant gaming push in years, though their chances of making Apple devices significantly more appealing to gamers remain unclear.”

The GeForce move helps, but “doesn’t fix Vision Pro’s lack of VR-optimized games,” writes 9to5Mac in a January article about the Nvidia move. As of late last year, Apple was said to have suspended production of the Vision Pro, which costs $3,500, and is shifting its focus on a more affordable variation, possibly powered by the iPhone, possibly coning to market late this year or in early 2026.

Bloomberg says Apple will announce its new game hub at the Worldwide Developers Conference on June 9, just days after Nintendo plans to unveil its Switch 2.

Related:
Apple Could Announce New Dedicated Gaming App at WWDC 2025, Tom’s Guide, 5/28/25
Apple Might Be Close to Launching a Dedicated Hub for Gaming, TechRadar, 5/27/25