By
Paula ParisiJune 12, 2025
During WWDC at Apple Park in California this week, the company unveiled visionOS 26 updates for its mixed reality Vision Pro headset that will up the ante for both consumer and enterprise users, with new spatial widgets and more realistic avatar Personas among the noteworthy updates. The customizable widgets will appear to blend into a headset wearer’s physical environment, “integrating seamlessly into a user’s space” and reappearing exactly where the user left them each time the Apple Vision Pro is activated. A great deal of effort has gone into improved iPhone integration, including the ability to initiate calls directly from the headset. Continue reading Apple visionOS 2026 Features Spatial Widgets, Better Avatars
By
Paula ParisiJune 10, 2025
At WWDC 2025, Apple unveiled new features for Apple Intelligence including upgrades to Genmoji and Image Playground arriving with iOS 26 and other updated operating systems. Apple integrated ChatGPT into its Image Playground, allowing for the creation of generative AI images within the feature. In Messages, Image Playground will be able to generate new backgrounds for group chats. Apple is also adding live translation to its Phone app, as well as Messages and FaceTime. On audio-only calls, Apple Intelligence will generate a real-time voiced translation, while FaceTime will display live captions. Apple Intelligence updates span the iPhone, iPad, Mac, Apple Watch and Apple Vision Pro. Continue reading WWDC: Apple Intelligence Gets Updates, iOS 26 Is Unpacked
By
Paula ParisiMay 29, 2025
Apple is acquiring its first game studio — Vancouver-based RAC7, a two-person company best known for Apple Arcade’s breakout hit “Sneaky Sasquatch.” While Apple is couching the move as an exception rather than a calculated expansion into gaming, the lack of exclusive Apple Vision Pro gaming IP could be considered a disadvantage against competing platforms. In January, Nvidia announced that its GeForce NOW cloud gaming platform added support for more than 2,000 visionOS-compatible titles accessible through Apple’s Safari browser for 4K streaming at 120 fps. Continue reading Apple Buys into Game Industry with Purchase of RAC7 Studio
By
Paula ParisiMay 6, 2025
Apple has teamed with Anthropic on a “vibe coding” AI platform that will write, edit and test software for developers. The system is essentially an update on Xcode, Apple’s free integrated development environment (IDE) that will be powered by Anthropic’s Claude Sonnet model, according to reports. Apple’s plan is said to be introducing the software internally then deciding later whether to launch it publicly. Apple developed the proprietary Xcode suite of tools and began using it in 2003 to code, debug, test and vet submissions to the App Store for software that runs on all of its operating systems, from iOS to visionOS. Continue reading Apple Reportedly Using Anthropic’s Claude for AI Code Tool
By
Paula ParisiDecember 18, 2024
Blackmagic Design is live with URSA Cine Immersive pre-orders. If it meets its late Q1 2025 ship date the $29,995 the camera will be the first on the market optimized for the Apple Immersive Video (AIV) format compatible with the Apple Vision Pro mixed-reality headset. Currently, there isn’t much content that takes advantage of the Vision Pro’s immersive features. The Cine Immersive captures 3D footage in resolution of 8160 x 7200 per eye at 90 fps. The package includes a fixed-distance lens and 8TB of onboard network storage. Also in Q1, DaVinci Resolve Studio will be updated to support AIV editing. Continue reading URSA Cine Immersive for Apple Vision Pro Set for Q1 at $30K
By
Paula ParisiJuly 3, 2024
Apple has released a public demo of the 4M AI model it developed in collaboration with the Swiss Federal Institute of Technology Lausanne (EPFL). The technology debuts seven months after the model was first open-sourced, allowing informed observers the opportunity to interact with it and assess its capabilities. Apple says 4M was built by applying masked modeling to a single unified Transformer encoder-decoder “across a wide range of input/output modalities — including text, images, geometric and semantic modalities, as well as neural network feature maps.” Continue reading Apple Launches Public Demo of Its Multimodal 4M AI Model
By
Paula ParisiJune 12, 2024
Apple has entered into a deal with OpenAI to deliver GTP-4o to its devices, which beginning this fall will feature Apple Intelligence, or “AI.” Announced during this week’s WWDC 2024, Apple Intelligence is “deeply integrated into iOS 18, iPadOS 18, and macOS Sequoia,” according to the company. The new AI features will be available to users of the iPhone 15 Pro, or any devices powered by M1 or newer chips “to understand and create language and images, take action across apps, and draw from personal context to simplify and accelerate everyday tasks.” Continue reading WWDC: Apple Intelligence Brings AI to iPhone, iPad and Mac
By
Paula ParisiJune 12, 2024
Apple is previewing visionOS 2, the next-gen operating system coming this fall for its Vision Pro mixed-reality headset. The new system includes a Mac Virtual Display that creates the ultra-wide equivalent of two side-by-side 4K monitors. The new OS updates navigational hand gestures and adds a Photos app feature that turns existing 2D pictures into spatial images. At WWDC Apple also announced that Blackmagic Design will release the URSA Cine Immersive, the first commercial camera system designed to capture images for the Vision Pro, and Canon unveiled a dual-lens optical setup for APS-C cameras. Continue reading Vision Pro Adds Dual 4K Virtual Display, URSA Cine Immersive
By
Paula ParisiMay 24, 2024
Amazon is planning to add generative artificial intelligence to its decade-old voice assistant, Alexa, which will require a monthly fee to offset the cost of the technology, according to reports. Although the new Alexa price plan has not been disclosed, it is not expected to be included in the $139 yearly Amazon Prime plan. The possible move comes as Apple is also undergoing an AI overhaul of its voice assistant, Siri. Once considered precocious by many consumers, Siri and Alexa are now playing catch-up to AI assistants from leaders in the space including Google, Microsoft and OpenAI. Continue reading Amazon to Upgrade Alexa with AI, May Add Subscription Fee
By
ETCentric StaffApril 4, 2024
Apple has developed a large language model it says has advanced screen-reading and comprehension capabilities. ReALM (Reference Resolution as Language Modeling) is artificial intelligence that can see and read computer screens in context, according to Apple, which says it advances technology essential for a true AI assistant “that aims to allow a user to naturally communicate their requirements to an agent, or to have a conversation with it.” Apple claims that in a benchmark against GPT-3.5 and GPT-4, the smallest ReALM model performed “comparable” to GPT-4, with its “larger models substantially outperforming it.” Continue reading Apple’s ReALM AI Advances the Science of Digital Assistants
By
Paula ParisiJanuary 9, 2024
Apple has set a February 2 release date for the much-anticipated Vision Pro mixed reality headset, with preorders to begin January 19. The $3,500 device (plus $149 for prescription lenses) will be available to U.S. buyers at all Apple Store locations and through the Apple Store online. News of the company’s first new product since the Apple Watch in 2015 sent Apple shares up 7.74 percent by market close, even though the device is at this point (and price) aimed at enterprise customers. The headset has 256 GB of storage and runs on Apple’s new visionOS, the company’s first spatial operating system. Continue reading Apple Vision Pro Headset Available to U.S. Market February 2
By
Paula ParisiDecember 14, 2023
Apple has released the iOS 17.2 update for newer iPhones. New features include spatial video recording and a Journal app that generates prompts designed to get users writing about their lives based on data running through the phone. The 3D spatial video can also playback on 2D on any device but is optimized for dimensional viewing on Apple’s Vision Pro headset, due for release in 2024, starting at $3,500. The Journal app, unveiled at June’s WWDC, is described as a health and wellness feature (that oddly does not yet integrate with the Apple Watch). Continue reading Apple Intros Spatial Video Recording with Latest iOS Update
By
Paula ParisiNovember 14, 2023
Apple Vision Pro, the $3,499 mixed reality headset announced for release in early 2024, could be getting a B2B marketing push, as evidenced by a recently published Apple post on development apps. That would make competing products in the $3,300 to $5,000 range — including the Microsoft HoloLens and headsets from Magic Leap — Apple’s competition for the Vision Pro. That would also leave Meta Platforms and its Quest line, including the $500 mixed reality Quest 3 that began shipping last month, unchallenged in the consumer space, where it currently enjoys an estimated 80 percent market share. Continue reading Apple’s Vision Pro May Compete in the AR Enterprise Space
By
Paula ParisiJune 6, 2023
Apple’s $3,499 Vision Pro headset will begin shipping in early 2024, CEO Tim Cook announced Monday at WWDC, calling it a device for “spatial computing.” The company’s new visionOS operating system is described as a mashup of iOS, macOS and tvOS, designed for “an entirely new universe of apps for Vision Pro,” according to Apple. Unity was revealed as the principal development engine for Vision Pro content. The upcoming headset, powered by Apple’s high-end M2 chip, supports 4K resolution and features embedded audio pods. The company emphasized gaming and streaming services, in addition to productivity and communication. Continue reading WWDC: Apple Unveils Its ‘Vision Pro’ Mixed Reality Headset
By
Paula ParisiJune 6, 2023
Day one of Apple’s WWDC 2023 conference from the company’s headquarters in Cupertino was about much more than the anticipated Vision Pro mixed reality headset. The company introduced a powerhouse Mac Pro with Ultra M2, starting at $6,999, and upgraded Mac Studio desktops with M2 Max or M2 Ultra chips. The macOS Sonoma desktop operating system was among the reveals, along with the new 15-inch MacBook Air. Apple took the wraps off iOS 17 and announced that FaceTime and videoconferencing are coming to Apple TV in 4K with tvOS 17. The company’s watchOS 10 rounded out the new product and software highlights. Continue reading WWDC: Apple Surprises with Product and Software Reveals