Amazon Ads and iHeartMedia are expanding their partnership with a new programmatic audio offering that lets Amazon DSP advertisers access iHeart’s streaming audio portfolio. Advertisers using Amazon DSP can now extend their omnichannel campaigns across iHeart’s streaming audio portfolio to connect with listeners across devices like smartphones, smart speakers, tablets, game consoles and more. Access to iHeartPodcasts and broadcast radio stations will follow in 2026. The deal “brings Amazon’s trillions of shopping, streaming, and browsing signals together with iHeart’s millions of listeners across streaming audio for meaningful reach at scale,” Amazon says.

“Amazon is letting advertisers get their audio spots in front of more ears through an expanded pact with iHeartMedia,” writes Variety, noting that “in the U.S., iHeartMedia is the biggest radio broadcaster, operating more than 870 owned stations in 160 markets.”

Amazon Ads and iHeartMedia have been working together for about a decade on advertising solutions across smart devices, mobile apps and voice technology. The expansion into programmatic audio advertising “lets buyers target audiences based on demographics, shopping patterns or other attributes,” Variety points out.

“This partnership is another step in making broadcast radio behave like digital media; addressable, measurable, and available programmatically, so marketers of all sizes can buy with greater ease and consistency,” iHeartMedia Chief Business Officer Lisa Coffey said in an announcement.

Amazon launched its advertising business in 2012 and changed the name to Amazon DSP, or demand-side platform, as it took on a more technological emphasis in 2018. It is a complete pipeline that streamlines campaign planning, buying, placement and measurement.

The announcement of Amazon DSP’s iHeart integration “follows two other recent programmatic alliances that Amazon Ads have made in recent weeks,” reports Inside Radio, citing deals involving Spotify and SiriusXM Media inventories.

“On an earnings call last month, CEO Andy Jassy highlighted new integrations, and suggested more deals are likely,” adds Inside Radio.

Netflix and Disney are other media companies Amazon has signed on to DSP in recent months. The e-retail giant also struck a DSP deal with Roku.

And this week, TikTok “struck a multiplatform partnership with iHeartMedia in a joint effort that will bring TikTok creators into iHeart’s ecosystem,” according to Inside Radio. “The collaboration includes the launch of the TikTok Podcast Network, which will feature up to 25 new podcasts hosted by TikTok creators, as well as a national broadcast and digital radio station, and a series of live event integrations.”

Related:
iHeartMedia, Inc. Reports Results for 2025 Third Quarter, Business Wire, 11/10/25
TikTok Launches Podcast Network with iHeartMedia, Adweek, 11/10/25
Spotify Opens Up Ad Inventory to Amazon’s Demand-Side Platform, Variety, 10/1/25