3D Phones: Next Big Thing or Next Big Gimmick?

  • Recent product announcements indicate 3D technology may not be just for cinema releases and home theaters, as the technology is beginning to make its way to mobile devices.
  • The first significant 3D mobile device was the Nintendo 3DS (launched in March). The $249 3DS features a 3.5-inch glasses-free 3D screen. However, sales so far have been disappointing. NPD Group reports that Nintendo sold almost 400,000 units in the first week following its U.S. launch (100,000 units less than sales of the original DS in November 2010).
  • Now, tablets and smartphones are in the 3D spotlight.
  • Rumors are surfacing that the next iPad will feature 3D capabilities – and two new Android smartphones, the LG Thrill and the HTC Evo 3D, are already touting glasses-free 3D.
  • Manufacturers hope these devices will make watching movies, playing games, and sharing photos more of an immersive experience.
  • The LG and HTC phones include special 5MP dual-lens cameras for shooting 3D photos and videos.
  • It is too early to tell whether 3D technology for mobile devices will be the next big thing or merely the next big gimmick. However, the much lower cost of mobile devices could make adoption more swift than its been for comparably higher priced HDTVs.
  • According to Ross Rubin, director of industry analysis at NPD Group: “Handsets by themselves are typically not as strong a voice for developers to create 3D applications. If someone the likes of Apple or Google get into 3D, then there will be a large enough base.”

2 Comments

  1. Will consumer adoption in this space rely on more 3D content and perhaps new apps?

  2. Will consumer adoption in this space rely on more 3D content and perhaps new apps?

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