Stan Lee Archives - ETCentric

Netflix Expands its IP, Buys Comic-Book Publisher Millarworld

By Debra Kaufman
August 9, 2017

Netflix just made its first acquisition, purchasing Millarworld, a comic-book publisher known for “Kick-Ass” and “Old Man Logan,” among other stories. The company won’t disclose what it paid for Millarworld, but sources put the purchase price at between $50 million and $100 million. Netflix, which has a $78 billion market capitalization and $1.9 billion in cash, has grown from licensing TV shows and movies to funding its own original productions and, now, owning intellectual property and production. Continue reading Netflix Expands its IP, Buys Comic-Book Publisher Millarworld

Stan Lee Partners with YouTube for Original Superhero Content

By Erick Mendoza
May 11, 2015

Comics legend and media producer Stan Lee has joined forces with YouTube to launch “World of Superheroes,” an initiative that intends to encourage leading online video creators to produce original superhero-themed content for the Web’s most popular video platform. As part of the program, Lee’s Pow! Entertainment has created special sets at YouTube Spaces studios and will offer creators the chance to meet and learn from professional stunt coordinators, visual-effects experts and costumers. Continue reading Stan Lee Partners with YouTube for Original Superhero Content

Will YouTube become Next-Gen Content Provider with New Channels?

By Rob Scott
October 31, 2011

Media companies and well-known personalities are lined up as YouTube gets ready to produce original content for 100 online video channels.
Sources indicate Google is dedicating $100 million to the initiative, aimed at transforming YouTube into a next-gen cable-like platform for specialized video channels.
“The Internet search giant on Friday said it had signed major deals with Hollywood to bring professional, high-quality programming to YouTube that could help it increase the time viewers spend watching videos on the site and attract more advertisers,” reports the Los Angeles Times.
The company is also launching a software update to Google TV, designed to integrate with the new content.
“The partnerships that YouTube announced Friday with dozens of media companies, production companies and online-video creators will generate about 25 hours of new programming each day for YouTube.”
Michael Eisner’s digital studio Vuguru, Stan Lee’s POW Entertainment and television production company Magical Elves are a few of the early partnerships. Celebrity channels will feature personalities such as Ashton Kutcher, Amy Poehler and former NBA star Shaquille O’Neal.