Will YouTube become Next-Gen Content Provider with New Channels?

  • Media companies and well-known personalities are lined up as YouTube gets ready to produce original content for 100 online video channels.
  • Sources indicate Google is dedicating $100 million to the initiative, aimed at transforming YouTube into a next-gen cable-like platform for specialized video channels.
  • “The Internet search giant on Friday said it had signed major deals with Hollywood to bring professional, high-quality programming to YouTube that could help it increase the time viewers spend watching videos on the site and attract more advertisers,” reports the Los Angeles Times.
  • The company is also launching a software update to Google TV, designed to integrate with the new content.
  • “The partnerships that YouTube announced Friday with dozens of media companies, production companies and online-video creators will generate about 25 hours of new programming each day for YouTube.”
  • Michael Eisner’s digital studio Vuguru, Stan Lee’s POW Entertainment and television production company┬áMagical Elves are a few of the early partnerships. Celebrity channels will feature personalities such as Ashton Kutcher, Amy Poehler and former NBA star Shaquille O’Neal.