Warner Bros. Home Entertainment has teamed with blockchain content developer Eluvio for the “Superman Web3 Movie Experience,” designed to give action film lovers a collectible experience while offering new life to the 45-year-old feature “Superman: The Movie” starring Christopher Reeve and Margot Kidder. Described as “a multimedia NFT for fans to own and to engage with the 1978 Richard Donner film in an exciting way,” the limited release is available June 9-16 at $30 for the Standard edition or $100 for a Premium edition that will be available for 24 hours June 9-10.
Customers can make the purchase at the WB Movieverse using a credit card or cryptocurrency but must first create an Eluvio NFT media wallet that acts as a “digital vault” and enables consumers to stream and view the film in 4K Ultra HD on desktop, mobile, tablet or TV.
“Notably, in this experience, the core digital assets along with derivative NFTs are all on the blockchain, not just the token (NFT) itself,” WBHE explains in a press release that says the Eluvio platform also offers “blockchain-backed access control and content rights enforcement, scalable attestation of ownership, smart contracts that enable distributed royalties, and content experiences that can even evolve over time.”
WBHE pioneered the movie-based Web3 NFT genre with “The Lord of the Rings: The Fellowship of the Ring (Extended Edition) Web3 Movie Experience” in 2022. This latest release showcasing the iconic DC Super Hero film will be available in Standard edition for one week (8:00 a.m. ET on June 9 to 7:59 a.m. ET on June 16) and includes an interactive location-based navigation menu for “Superman: The Movie,” the theatrical version, previously released special features and an image gallery featuring stills and behind the scenes galleries.
The Premium edition (available from 8:00 a.m. ET on June 9 to 7:59 a.m. ET on June 10) includes three different variations available for purchase separately: Truth, Justice and Hope. Each features an illustration of Christopher Reeve’s Superman from one of three DC artists — Ivan Reiss, Ben Oliver or Bill Sienkiewicz.
Each variation includes an interactive and explorable location-based navigation menu and three versions of “Superman: The Movie” — the theatrical version, the expanded director’s cut, and the extended TV edition, along with other special features.
“Customers who buy one of the Superman NFT movie bundles can watch, collect and/or sell them in the Movieverse marketplace,” writes Variety, adding that purchasers “also will receive a free voucher code for a DC3 Super Power Pack: Series Superman from the DC NFT Marketplace (nft.dcuniverse.com), offering three randomly selected Superman comics with rarities ranging from ‘Common’ to ‘Legendary.’”