President Obama signed into law an amended version of the Video Piracy Protection Act, which will allow Netflix and other rental services to integrate viewing data with social media sites. Customers must consent to the shared data, which will share data related to watching, rating, and saving on platforms like Facebook and Twitter. Netflix hopes the integration will increase viewing hours and customer subscriptions.

“The law’s passage means that Netflix will now be able integrate its subscriber’s accounts with Facebook’s Open Graph and Timeline, enabling friends and family to see what you’re watching, rating, or saving in real-time,” reports VentureBeat. “It’s possible we also might start to see social media sharing buttons on movie summary pages and integrated within the video player.”

Netflix has spent two years campaigning to change the law, which originated in 1988 to prevent businesses from sharing physical rental histories.

“So why is Netflix so intent on having this law pass?” asks VentureBeat. “Well, the company has previously stated that Facebook Timeline integration in other countries has led to both more hours watched by its customers and higher subscription growth. (Other video services have reported the same results.) Netflix already has a massive domestic subscriber base for its streaming video service, so it’ll be interesting to see if the Timeline integration proves just as successful.”