Dolby Laboratories wants to make it easier for viewers to experience immersive TV sound with Dolby Atmos FlexConnect, a new product that enables seamless pairing of accessory wireless speakers with the TV’s onboard sound system to heighten the Dolby Atmos surround-sound technology. TCL is the first to announce it is adding Dolby Atmos FlexConnect to its 2024 television lineup and says it will also launch a line of purpose-made accessory wireless speakers to complement its FlexConnect TV offerings. With FlexConnect, a soundbar isn’t mandatory to optimize TV sound. Continue reading Dolby Atmos FlexConnect Intelligently Optimizes TV Speakers

Beginning this fall, Apple Podcasts creators are getting more tools to measure user engagement and help grow their audiences, with the addition of premium subscription analytics and marketing tools provided by Linkfire, popular among artists and labels as a way to generate an unlimited number of smart links to pod landing pages and measure the ways listeners engage. Updated Analytics functionality lets creators use the Overview tab to see how many listeners started a free trial, the number of paid subscriptions, the percentage of listeners converting from free to paid, and estimated generated proceeds. Continue reading Apple Podcasts Creators Get Subscription Analytics, Linkfire

Autodesk has launched Stingray, a game engine with design tools targeting for smaller studies that are looking for customization without the need for excessive programming. The engine is equipped with node-based scripting tools, however it also offers Stingray’s C++ source code for companies looking for more customization. Stingray provides quicker feedback, and will be bundled with Maya LT to provide artists with a modeling and animation app. It will arrive for Windows beginning mid-August for $30 a month. Continue reading Autodesk Stingray, Ideal Program for Mid-Small Sized Studios

Facebook and Publicis Groupe, the advertising holding company with clients such as Procter & Gamble, Verizon and Coca-Cola, have struck an advertising deal reportedly worth “hundreds of millions of dollars.” The partnership will give Publicis increased access to Facebook’s user data, ad inventory, and opportunities to advertise on Instagram and to utilize video ads. The deal is the largest to-date between an agency holding company and a tech company. Continue reading Publicis Groupe and Facebook Announce New Ad Partnership

Late last week, Google added new payment options to the Google Play Store, including the ability to use PayPal for the purchase of apps, music and movies. Paypal can now be used as a payment method for Google’s virtual storefront in 12 countries including the U.S. While this is the first time Google has offered the PayPal option (Microsoft’s Windows Phone Store has featured the option since its inception), the payment method can only be used for digital content, which excludes devices or accessories. Continue reading PayPal Can Now Be Used for Purchases in Google Play Store

Cinema ad network Screenvision announced this week that it is launching a new mobile engagement platform created in partnership with audio recognition leader SoundHound. Levi’s and Warner Bros. Records will be among the first brands to participate as advertisers. The partnership will help marketers target moviegoers with mobile ads tied to Screenvision’s pre-show programming on cinema screens. SoundHound’s audio recognition tech will be used for mobile devices to unlock related content from the Web. Continue reading Screenvision, SoundHound Connect Mobile Users to Cinema Ads

Twitter is intent on becoming like a social TV guide for its users, and the newest phase of that strategy can be seen in the platform’s latest app update. Now, in the corner of the screen, Twitter promotes television shows to users based on how active those users are. The idea is to drive traffic to TV programs. Down the line this kind of marketing will likely be monetized, but it needs to be done in a way that current and new users understand and do not find annoying. Continue reading Twitter Providing TV Suggestions Based on its User Activity

Google introduced this week the first integrations between its Google Maps for Mobile and the newly acquired Waze traffic app (Google purchased Waze for $1 billion in June). Obstacles such as construction, accidents and road closures reported by Waze users will now be available via the traffic tab on the iOS and Android versions of Google Maps. The Waze app will support Google search, while its map editors will have access to Google’s satellite imagery and Street View. Continue reading Google and Waze Integrate Their Mobile Maps for First Time

Facebook is scheduled to host an event called “Come See Our New Home On Android” on April 4 at its headquarters in Menlo Park. TechCrunch suggests the event may include the long predicted Facebook Phone. Sources say the event will showcase a modified version of the Android operating system with native Facebook functionality on the home screen. Additionally, it may live on an HTC handset. Continue reading Will Facebook Event This Week Include a Facebook Phone?

President Obama signed into law an amended version of the Video Piracy Protection Act, which will allow Netflix and other rental services to integrate viewing data with social media sites. Customers must consent to the shared data, which will share data related to watching, rating, and saving on platforms like Facebook and Twitter. Netflix hopes the integration will increase viewing hours and customer subscriptions. Continue reading VPPA Update Enables Netflix to Share User Data on Facebook