Two years after launching in the U.S., TikTok Shop has a reported $19 billion in quarterly sales, rivaling the sales performance of eBay, which still leads by about a billion dollars, according to third-part TikTok analytics tool EchoTik. After getting off to what seemed to be a rocky start, the fact that it took only 24 months for TikTok Shop to became competitive with the 30-year-old eBay is drawing notice. A TikTok representative said TikTok Shop’s live-stream shopping segments were up 72 percent year-over-year as of September, with sales up by 120 percent as of June. Live-stream shopping is only one aspect of TikTok Shop. Others include shoppable videos, a marketplace and creator storefronts. 

Yet Wired describes live-stream shopping as having “completely reshaped how people buy things in China,” becoming “one of ByteDance’s main revenue pillars.” ByteDance “simply hasn’t been able to replicate that success in the U.S.,” Wired adds.

“TikTok’s e-commerce arm has kept growing steadily, despite tariffs and never-ending debates over whether the platform should be banned,” Wired writes, noting that while “TikTok doesn’t disclose aggregate sales figures,” based on data gleaned from pricing and sales volume that is visible on the app, EchoTik came up with the $19 billion quarterly sales figure for July through September 2025.

“The United States, its largest market, accounted for $4 billion to $4.5 billion in sales, an increase of about 125 percent compared to the second quarter of 2025,” notes Wired.

“In 2024, Shop’s GMV for the entire year topped out at $33.2 billion, and that figure was itself a massive increase over the previous year,” writes Tubefilter, citing a Harvest Group study.

To make more people comfortable shopping on TikTok, the platform has published its latest TikTok Shop Safety Report, which outlines actions that it’s taken to protect consumers, and improve the in-app shopping experience.

Between January and June 2025, TikTok declined 1.4 million seller registration applications that did not meet TikTok Shop’s standards, reports Social Media Today, adding that “over 70 million product listings were rejected during the first half of 2025,” mainly due to unsafe or counterfeit products.