Apple Moves to Block IP Addresses from Advertising Trackers

At its WWDC21 developers’ conference this week, Apple revealed tweaks to consumer privacy rules that will limit advertisers’ ability to track users’ activity and gain information from data brokers. These changes will impact many Apple devices, not just iOS 15. Apple earlier curbed in-app tracking, another move that concerned advertisers. Apple senior vice president of software engineering Craig Federighi said the changes would block IP addresses from being transmitted to websites visited in Apple’s Safari browser. Continue reading Apple Moves to Block IP Addresses from Advertising Trackers

Apple Unveils New OS, Privacy Updates and More at WWDC

Apple’s WWDC annual week-long developer conference kicked off with a first peak at iOS 15 enhancements. That includes the next version of FaceTime, which will more closely resemble Zoom, including a grid view for group calls and spatial audio and voice isolation features. The company teased new software updates for AirPods Pro and AirPods, and a multitasking menu for iPadOS 15, coming this fall. The upcoming watchOS 8 will boost fitness, sleep and meditation features. Among numerous other announcements, the company showed data privacy improvements and revealed that HomeKit will now support Siri. Continue reading Apple Unveils New OS, Privacy Updates and More at WWDC

Google to Allow Android 12 Users to Opt-Out of App Tracking

Google will reportedly soon let Android users opt out of being tracked by apps, a move recently taken by Apple. Industry watchers were tipped off by a Google support page detailing the new option and an email to developers announcing a Google Play app store policy change to be introduced later this year. The feature will turn off sharing for the advertising ID, which Android users can already manually reset, and also allow users to opt out of any alternative device identifiers used to track activity across apps. The news leaked several days prior to Apple’s June 7 WWDC21 event. Continue reading Google to Allow Android 12 Users to Opt-Out of App Tracking