The Sundance Film Festival Advances Tech for Hybrid Model

The Sundance Film Festival is returning to Park City, Utah in January after holding its last annual event entirely online. The 2022 Festival will introduce a new hybrid format that will expand The Spaceship, a virtual venue of the New Frontier exhibition where attendees can socialize and visit virtual reality and mixed reality installations. Sundance is also introducing a new Biodigital Bridge, a human-scale screen that will connect “festivalgoers in Park City and those attending The Spaceship online from anywhere in the world — establishing the Festival as a metaverse that overlays the physical event with a virtual one.” Continue reading The Sundance Film Festival Advances Tech for Hybrid Model

Sundance Film Festival Goes Virtual with Its New VR Platform

The Sundance Film Festival, a pioneer in showcasing virtual reality content with its New Frontier exhibition, partnered with Active Theory to build a VR platform that attendees can access with or without a headset. Sundance New Frontier curator Shari Frilot noted that building a virtual solution for New Frontier “solved so many problems we were having and struggling with on the ground.” Anyone will be able to access the platform by logging onto the website via a Sundance festival pass, including the $25 Explorer Pass. Continue reading Sundance Film Festival Goes Virtual with Its New VR Platform

Observer Analytics Debuts Tool to Evaluate VR, AR Content

Observer Analytics unveiled its platform for quantifying virtual reality, augmented reality and mixed reality, to create key performance indicators (KPIs) for the industry. The platform was built from scratch to analyze the new and complex forms of engagement found in this immersive content, with the end goal of making it easier for developers to understand how users interact with their content. To create the platform, the company has raised $685,000, including a pre-seed round from Boost VC and Precursor Ventures. Continue reading Observer Analytics Debuts Tool to Evaluate VR, AR Content