A year after debuting in partnership with Verizon its $599 Nreal Light AR glasses in the U.S., Beijing-based Nreal is releasing the sportier Air AR glasses on Amazon. The $379 price is about $100 less than Air ARs were going for in Asia. The company is also upgrading its Nebula AR OS for augmented reality, including a version for Apple mobile, albeit only those powered by Apple silicon (M1 and M2 chips). In other words, newer iPhones and MacBook Pro and MacBook Air laptops. The Apple and Android/PC visual presentations will be different, at least initially. Continue reading Nreal Debuts Air AR Glasses for Android, PC and Soon Apple

Nvidia Research is introducing a new AI model that largely automates the process of creating virtual worlds, making it easier for developers to populate games and VR experiences with a diverse array of 3D buildings, vehicles, characters and more. Trained using only 2D images, GET3D generates 3D shapes with high-fidelity textures and complex geometric details. GET3D can generate “a virtually unlimited number of 3D shapes based on the data it’s trained on,” according to Nvidia, which says the objects can be used in 3D representations of buildings or the great outdoors, in games or the metaverse. Continue reading Nvidia Debuts New AI Model That Quickly Generates Objects

Disney+ has unveiled a new app for viewing augmented reality, inviting subscribers to test drive “the future of storytelling, in your own living room” with the new short “Remembering: The AR Experience.” Created by an award-winning duo (“Captain Marvel” star Brie Larson, who also produces, and writer/director Elijah Allan-Blitz), the 8-minute film is meant to be viewed “through” an iOS tablet or iPhone that you hold up to your TV screen, allowing its camera to activate a QR code that triggers the AR, bringing fanciful objects (trees, rainbows, shooting stars and clouds) to your IRL surroundings. Continue reading Disney+ Shares the ‘Future of Storytelling’ with New AR Short

Meta Platforms is joining forces with Qualcomm to develop a next-generation extended reality chipset for its Meta Quest 2 and other headsets. The multi-year agreement, announced at the IFA 2022 consumer electronics show in Berlin, will focus on virtual reality and augmented reality applications. While the deal leverages Qualcomm’s Snapdragon XR platforms, engineering and product teams from each company will collaborate on “core technologies to accelerate a fully realized metaverse,” Qualcomm president and CEO Cristiano Amon announced from the stage at Friday’s IFA keynote in which he was joined remotely by Meta CEO Mark Zuckerberg. Continue reading Meta and Qualcomm Will Develop Next-Generation VR Chips

Meta Platforms is assessing “possible paid features” for its social apps, including Facebook, Instagram and WhatsApp, according to an internal employee memo. The initiative, under a freshly minted division called New Monetization Experiences, led by Pratiti Raychoudhury, represents Meta’s first coordinated move into paid features across social platforms serving an estimated 3.65 billion monthly users worldwide, per Statista. It comes at a time when Meta is under pressure to increase revenue, which has taken a hit from Apple’s ad-tracking changes and a general softening in digital ad spending. Continue reading Meta Explores New Monetization Features for Its Social Apps

Mark Zuckerberg has confirmed that Meta Platforms will in October debut the mixed reality headset the company has been developing under the codename Project Cambria. Appearing on Spotify’s “The Joe Rogan Experience” podcast last week, Zuckerberg said the new headset will have outward facing cameras capable of porting the outside world into the VR experience. With improved facial tracking to transpose smiles and frowns and the ability to convey “actual eye contact” between avatars, Zuckerberg said the new device will enhance the experience of “social presence.” Continue reading Zuckerberg Says New Meta VR Headset Launching in October

Epic Games is getting another major venue in its “Fortnite” metaverse with an iHeartMedia digital headquarters. The complex, iHeartLand, includes a main stage, recording studio and game park. An interesting example of how virtual reality is mapping IRL commercially, the concert venue struck a naming rights deal with insurance company State Farm. In addition to avatar concerts, State Farm Park features a large screen that can display 2D performances, the format chosen by inaugural guest Charlie Puth for his September 9 show. Continue reading ‘Fortnite’ Metaverse Build-Out Gets iHeartLand Music Venue

Engineers at Nvidia have teamed with Stanford University researchers to develop a virtual reality headset that looks and feels more like a regular pair of eyeglasses, according to a research paper presented at SIGGRAPH 2022. The “Holographic Glasses” can depict scenes in full-color 3D holographic images using optical lenses that are just 2.5mm thick. The so-called “pancake lenses” not only have a slimmer profile, but also offer a 200-degree field of view and the potential for resolution that is virtually unlimited and can be “cranked up” at will. Continue reading Nvidia and Stanford Develop Downsized Holographic Glasses

Video games as an advertising medium is still relatively niche, but a migration to streaming has paved the way for what observers predict will be explosive growth. Ad Age recently identified gaming as “the next huge advertising channel.” Fast Company posits U.S. in-game advertising, or IGA, is currently between $6-$8 billion, which is less than 6 percent of U.S. digital advertising. Analytics firm Research Dive predicts in-game advertising will grow to $14 billion worldwide by 2028. Fast Company says here are nearly 3 billion global players — one in four people — and growing by 15 percent a year. Continue reading Video-Game Advertising Projected to Top $14 Billion by 2028

Meta Platforms’ revenue dropped 1 percent in the second quarter, totaling $28.8 billion, just missing Wall Street’s expectation. It was the first year-over-year revenue drop since the company went public 10 years ago. Meta logged $6.69 billion in Q2 profit, down 36 percent over the same period in 2021. Costs increased by 22 percent, largely due to ongoing heavy investment in the metaverse, where the company’s ambitions took a hit Wednesday when the Federal Trade Commission filed a lawsuit to prevent Meta from buying Los Angeles-based virtual reality firm Within. Continue reading Profits Down as FTC Sues Meta to Block Purchase of Within

The Walt Disney Company has announced the six companies to participate in its latest business accelerator program. The 2022 Disney Accelerator focuses on tech startups involved in Web3 and immersive experiences through work in augmented reality, NFTs and artificial intelligence. The six participants are: Flickplay, Inworld, Lockerverse, Obsess, Polygon and Red 6. Disney will offer participants investment capital, co-working space, guidance from Disney’s senior leadership team and an executive mentor. The Accelerator program will conclude with a Demo Day this fall at the Walt Disney Studios lot in Burbank, California. Continue reading Disney Accelerator Startups Focus on Web3, Immersive Tech

Meta Platforms is preparing for a steep economic downturn that CEO Mark Zuckerberg is trying to get in front of by cutting costs and refocusing priorities. Engineering hires will be cut by 30 percent this year, with fewer than 7,000 additions as opposed to the original target of 10,000. The pivot comes at a time when Meta is seeking to expand on several fronts. The company reportedly needs to increase by fivefold the computing power of its data centers in order to accommodate the artificial intelligence technology that will be necessary to support its new “discovery” push.  Continue reading Meta Plans Hiring Cuts as It Gears Up for ‘Fierce Headwinds’

Insta360 and Leica have teamed to launch a new camera capable of recording 6K 360-degree video and 21MP 360-degree still images. The Insta360 ONE RS 1-inch 360 Edition, which features dual 1-inch sensors, “allows creators to shoot in industry-leading image quality with a tool that’s small enough to carry anywhere they go,” according to Leica. “The 1-Inch 360 Edition represents Insta360’s continued mission to make ONE RS the most comprehensive and versatile camera on the market,” explains Insta360 founder JK Liu, emphasizing “impressive performance even in low light.” Continue reading Camera by Insta360 and Leica Records 6K 360-Degree Video

Meta Platforms is facing a backlash based on the fees it is charging virtual reality developers for access to its Meta Quest Store, which uses a financial model similar to that of leading mobile app stores. The Meta Quest Store supports the leading consumer market VR headset, the Quest 2, and reportedly demands 30 percent from digital purchases and anywhere from 15 percent to 30 percent on subscription sales, which is comparable to Apple and Android store fees. Because Meta CEO Mark Zuckerberg previously criticized those companies’ fee structures, he’s being labeled a hypocrite by those opposing the charges. Continue reading Developers Criticize Meta Platforms for Costly VR App Fees

HTC is launching its Desire 22 Pro smartphone, which emphasizes VR and AR integration centering around HTC’s own Vive ecosystem and the open-source metaverse platform it calls the Viverse. The Desire 22 Pro’s preloaded Viverse app lets users access and manage NFTs and cryptocurrencies and other metaverse content. In February HTC announced the Viverse, where people can attend meetings or concerts, build avatars and play games. Optimized for HTC’s 5G products and Vive VR devices, users can join the Viverse from any phone, tablet, PC or VR headset. Continue reading HTC Desire 22 Pro Phone Integrates Cypto, NFTs, Metaverse