Google has inked an eight-year deal with Spanish-language broadcaster Univision Communications that could exceed $1 billion. Univision chief executive Wade Davis said Google’s offer of benefits on its YouTube video platform and advertising and search services helped close the deal. Microsoft and Amazon have also bundled products in cloud computing deals and lawmakers have expressed concern over the tactic. Google currently faces antitrust suits filed by the Justice Department and several states. Continue reading Univision Selects Google for Bundled Cloud Computing Deal

Hit songs on TikTok seem to arise spontaneously, spurred on by user enthusiasm. In fact, nothing could be further from the truth. Take Megan Thee Stallion, for example, who recently won a Grammy for best female rapper. Her popular song “Savage” first become a hit on TikTok after that platform’s management analyzed user data and advised the singer’s record label how to best promote her. In other words, Tik Tok, which is described by experts as “more controlled” than competing apps, helps pick which videos go viral. Continue reading Behind the Scenes, TikTok Working Hard to Create Viral Hits

Nielsen debuted its Streaming Video Ratings, which will measure streaming activity including how the different platforms compare, the devices being used and the streaming behavior of different audience cohorts. Nielsen stated 10 services will be tracked although it initially didn’t name them. But, since last summer, it has included Amazon Prime Video, Disney+, Hulu and Netflix in its weekly content ratings. The syndicated Nielsen Streaming Video Ratings is powered by Nielsen’s NPower audience insights platform. Continue reading Nielsen Debuts Ratings Tool That Measures Streaming Video

Google’s YouTube infrastructure team has built a Video (trans)Coding Unit (VCU) to streamline the transcoding of videos into the many versions required for a bandwidth-efficient and profitable website. Google software engineer Jeff Calow said the Argos chip offers “up to 20-33x improvements in compute efficiency compared to our previous optimized system, which was running software on traditional servers.” The VCU package is a full-length PCI-E card with two Argos ASIC chips under an aluminum heat sink. Continue reading New Google Chip Streamlines Video Transcoding on YouTube

AT&T has experienced an increase in HBO and HBO Max subscribers and wireless customers. Its number of domestic HBO and HBO Max subscribers grew from 41.5 million three months ago to 44.2 million today, including those who signed up for the new streaming service and others who subscribed via a cable TV provider. The company has also added 595,000 postpaid phone subscribers and a net gain of 207,000 prepaid phone subscribers. The telco cut expenses by increasing online customer service and promoting simpler plans. Continue reading AT&T: Gains in HBO and HBO Max Subs, Wireless Customers

SMPTE Hollywood will offer a glimpse into moviemaking in a post-COVID world this evening when it hosts the producing team behind the live-action, sci-fi short “Ripple Effect.” The virtual meeting is scheduled for April 22nd at 6:00 PM PDT on Zoom. Producers Erik Weaver, Greg Ciaccio and Kathryn Brillhart will discuss virtual production, remote workflow and on-set safety for post-COVID production. “Ripple Effect” is ETC@USC’s latest R&D short film; its goal was to test virtual and remote production techniques and tools in this era of social distancing. Registration for tonight’s event is available online. SMPTE Hollywood meetings are free and open to all, even non-members. Continue reading SMPTE: ETC Producing Team Will Discuss Virtual Production

Netflix, with 207.6 million global subscribers, still dominates streaming video. But the growing number of rivals, including Disney+, HBO Max, Paramount+, Apple TV+, Amazon Prime Video and Hulu, is beginning to chip away at its position. Netflix reported four million new subscribers in Q1 2021, below the six million it predicted; it expects only one million new customers in the current quarter. It is also cracking down on password-sharing, but co-chief executive Reed Hastings said the process won’t be aggressive. Continue reading Netflix Battles New Rivals, Cracks Down on Password Sharing

Deloitte’s 2021 Digital Media Trends survey revealed the entertainment tastes of Generation Z, those aged 14 to 24 years old. About 26 percent named video games as their No. 1 entertainment activity, and 87 percent in the age bracket said they play video games daily or weekly. Second most popular entertainment activity is music, at 14 percent, following by surfing the Internet (12 percent) and social media (11 percent). In fifth place, 10 percent of Gen Z said watching TV or movies was their favorite entertainment. Continue reading Deloitte Report: Gen Z Entertainment Choice is Video Games

In 2020 Amazon spent $11 billion on Prime services content, up 41 percent from the $7.8 billion it spent in 2019. The sum includes licensing and production costs and costs related to digital subscriptions and content it sells and rents. The first season of its “Lord of the Rings” TV show reportedly cost $465 million to produce. However, Amazon canceled the “Lord of the Rings” online role-playing game announced in 2019. The huge sums Amazon is putting into content reflects its desire to dominate global digital entertainment. Continue reading Amazon Spent Heavily on Video and Music Content Last Year

Intel’s investment division Intel Capital led a new $18 million Series B investment round in IRIS.TV, a data technology company that offers an alternative to cookies and third-party identifiers. IRIS.TV, founded in 2013, analyzes the topics of individual videos of any kind or length, providing information for advertisers on contextual relevance rather than the viewer’s personal data. IRIS.TV’s tech works on videos on mobile phones and computers and, notably, for content on streaming television apps. Continue reading Intel Leads Investment Round in IRIS.TV Video Data Platform

Sony debuted its Bravia Core (the ‘CORE’ stands for ‘Centre of Real Entertainment’), a 4K streaming service exclusive and free to owners of its 2021 Bravia XR TVs. Its content draws from the Sony Pictures library for new releases and older movies. Sony stated that Core provides lossless 4K streaming “at a much higher bitrate than Netflix and other streaming services,” HDR, DTS sound and “the largest IMAX Enhanced movie collection.” The service, accessed through the Bravia Core app, is not available on older Sony smart TVs or other devices. Continue reading Sony Unveils 4K Streaming Service for Latest Bravia XR TVs

Facebook released an open-source AI data set of 45,186 videos featuring 3,011 U.S. actors who were paid to participate. The data set is dubbed Casual Conversations because the diverse group was recorded giving unscripted answers to questions about age and gender. Skin tone and lighting conditions were also annotated by humans. Biases have been a problem in AI-enabled technologies such as facial recognition. Facebook is encouraging teams to use the new data set. Most AI data sets comprise people unaware they are being recorded. Continue reading Facebook Counters AI Bias with a Data Set Featuring Actors

A new report from the Pew Research Center found that 72 percent of U.S. adults use social media, a number that has been stable over the past five years. The survey drilled down into use of a variety of individual sites and apps, finding that YouTube and Facebook still are dominant, with 81 percent and 69 percent respectively of those surveyed reporting using those sites. YouTube and Reddit were the only platforms that saw “statistically significant” growth since 2019. Forty percent said they ever use Instagram. Continue reading Pew Research Study Finds Social Media Use Remains Stable

In a 9-0 ruling authored by Justice Brett Kavanaugh, the U.S. Supreme Court loosened local media ownership restrictions, which could enable more industry consolidation. It’s viewed as a victory for broadcasters that wanted to overturn the 2017 decision of the Third Circuit Court of Appeals that found the FCC did not sufficiently consider the effect of changes on minority and female owners. The FCC appeal was supported by News Corp, Fox Corporation, Sinclair Broadcast Group and the National Association of Broadcasters. Continue reading Supreme Court Allows FCC to Relax Media Ownership Rules

The Entertainment Technology Center@USC produced a live-action short, “Ripple Effect” to test new technologies and workflows, including the cloud, virtual production, and remote editing and visual effects. The project also introduced and evaluated a variety of tools and procedures that meet or exceed industry standards for a safe set during the COVID-19 pandemic. Executive producer Erik Weaver, the team at ETC, and tech partners have published a white paper that outlines recommendations for virtual production and critical lessons learned during the making of “Ripple Effect.” Continue reading ETC White Paper Details Best Practices for Virtual Production