The new joint industry committee, or JIC, formed by major TV networks and media firms has begun actively pursuing major advertising agency members, offering the buy side to pull up a seat at the table. The goal: “to enable multiple currencies with the primary focus of creating a measurement certification process to establish the suitability of emerging cross-platform measurement solutions in advance of the 2024 upfronts,” the JIC says. Founding members include FOX, NBCUniversal, Paramount Global, TelevisaUnivision, Warner Bros. Discovery, analytics-driven ad firm OpenAP and the Video Advertising Bureau (VAB). Continue reading New Ad Certification Group Seeks Support of Major Agencies

In the wake of widespread discontent with the Nielsen national television ratings service, NBCUniversal issued a request for proposals to 50 media companies on August 2 to create a “new measurement ecosystem for us that reflects the future.” The media giant said it is working to assemble “a full suite of interoperable measurement solutions that are as advanced, diverse, easy-to-use, and multi-platform as the ways people watch content.” Earlier this month, Nielsen asked to suspend accreditation of its national service. Continue reading NBCU Proposes It Is Time to Develop a New Ratings Service

In an unusual move, Nielsen Holdings requested that the Media Rating Council (MRC) pause accreditation for its national TV rating service, leaving its core product without this crucial seal of approval for the first time since the 1960s. Nielsen has been under pressure to modernize its national TV measurement product, and noted that there were also concerns regarding its panel, the people used to assess ratings in the United States. The MRC is responsible for auditing and accrediting media measurement processes. Continue reading Pause on Nielsen Accreditation Does Not Appease Advertisers

The Video Advertising Bureau (VAB), a trade group with members including Disney, ESPN, FOX, NBCUniversal, ViacomCBS and others, urged the Media Rating Council (MRC) to strip Nielsen’s accreditation, stating that, “Nielsen’s COVID-period conduct as a ratings service violated at least five minimum standards, with the damage done to their largest subscriber clients still creating material negative impact into July 2021.” MRC chief executive George Ivie said his group takes the VAB’s concerns seriously but has “an independent process to execute.” Continue reading TV Networks Urge Rating Council to Pull Nielsen Accreditation

According to a new report from the Video Advertising Bureau, the number of households in the United States that are now using only OTT streaming services to watch movies and TV shows has reached 14.1 million, a figure that has almost tripled over five years. However, that number makes up just 11 percent of all U.S. TV households. The report also found that over-the-top services are often used in tandem with pay TV subscriptions; 70 percent of those with OTT services also pay for cable, satellite or telcos.

Continue reading Number of OTT-Only Households in the U.S. Continues to Rise

In the face of declining ratings and a shift in ad dollars to digital platforms, television networks are expanding their data and analytics capabilities. On Monday, leading broadcast and cable TV companies announced the formation of the Video Advertising Bureau (VAB), a new trade organization that plans to promote research and data that highlights the impact of TV commercials to Madison Avenue. The VAB intends to provide marketers with insights and measurement tools that help gauge whether video ads drive consumer purchases. Continue reading Broadcast and Cable TV Join Forces to Form New Trade Group