Virtual Event: GPT-3 and Its Implications for the M&E Industry

To fully examine the inner workings and potential impact of deep learning language model GPT-3 on media, ETC’s project on AI & Neuroscience in Media is hosting a virtual event on November 10 from 11:00 am to 12:15 pm. RSVP here to join moderator Yves Bergquist of ETC@USC and presenter Dr. Mark Riedl of Georgia Tech as they present, “Machines That Can Write: A Deep Look at GPT-3 and its Implications for the Industry.” The launch last June of OpenAI’s GPT-3, a language model that uses deep learning to generate human-like text, has raised many questions in the creative community and the world at large.  Continue reading Virtual Event: GPT-3 and Its Implications for the M&E Industry

Join the ETC-SMPTE Survey: Artificial Intelligence in Media

We need your input! SMPTE and the Entertainment Technology Center have joined forces to investigate potential areas of standardization around Artificial Intelligence in media. We are currently surveying the industry in order to gain a better understanding of where there are the greatest needs for new standards. You can help by filling out our online survey. Feel free to answer as many or as few questions as you would like, and we invite you to forward the survey to anyone either inside or outside your organization who might be able to provide input. Continue reading Join the ETC-SMPTE Survey: Artificial Intelligence in Media

ETC Executive Coffee: Verizon’s Albert Lao & USC Students

“How will advances in network technology over the next 36 months impact the way we watch movies, play video games, and create and produce immersive and engaging experiences?” was addressed during the first “ETC Executive Coffee with…” Zoom session. The September 23rd meeting was hosted by Albert Lao, executive director of solutions architecture for the Americas, Verizon Business Group, who took time to speak with a group of USC students. After a short video describing Verizon’s plans for 5G and edge computing, Lao led a discussion on the future of streaming media, the post-pandemic theatrical experience, immersive media, and other topics related to entertainment and technology. You can watch a 22-minute highlight reel of the one hour discussion or start with a 4-minute preview video. Continue reading ETC Executive Coffee: Verizon’s Albert Lao & USC Students

USC Games Expo Goes Online, Plans to Feature 50+ Games

With the coronavirus pandemic, the University of Southern California Games Expo had to quickly shift from a 2,000-peron physical event for students and faculty to an entirely online event. For almost a decade, according to Princeton Review, USC Games has been North America’s No. 1 ranked game design program. USC Games director Danny Bilson said that, with additional financial support from sponsor Jam City, the group scrambled to create an online-only expo to feature 50+ student game demos. Continue reading USC Games Expo Goes Online, Plans to Feature 50+ Games

ETC Analyzes the Latest Products and Trends in CES Report

The Entertainment Technology Center at the University of Southern California (ETC@USC) has published its annual CES report, in which ETC analysts examine new and emerging products, technologies, companies and trends important to media and entertainment. This year’s conference followed through on promises from earlier shows regarding tech and products that offer compelling personal experiences. In our report, we present perspectives from CES 2020 most relevant to our industry and member companies. We’re pleased to deliver the report using Microsoft’s Sway instead of the traditional PDF file. It is our hope that this storytelling app with adjustable autoplay settings and navigation feature will make the presentation more enjoyable. Click here to access the report. Continue reading ETC Analyzes the Latest Products and Trends in CES Report

MxR Lab: Travel Back in Time 25,000 Years For AR User Study

Have you ever been curious about what Los Angeles looked like during the Ice Age, or how animals got stuck in the tar at the #TarPits? Be the first to try Tar AR at Pit 91, a special augmented reality experience running March 2-15. Participation is free for those who RSVP. Participants will receive free #TarPits Museum admission, 10 percent off at the Museum Store during the day of participation, and limited edition Ice Age Animal stickers. Plus, you’ll be helping #TarPits and the University of Southern California in important scientific research about AR. Continue reading MxR Lab: Travel Back in Time 25,000 Years For AR User Study

USC Students Respond to Media Questions at ETC Meeting

A panel of six undergraduates from the USC Iovine and Young Academy and the USC Dornsife College of Letters, Arts and Sciences spent an hour answering questions about their media habits. The questions were asked by ETC member company executives at the December 12, 2019 All Members Meeting held in Burbank at Disney. Where do students get their media recommendations? What’s a good length for a viewing experience? What do they think about having their personal data gathered, and about data analytics in general? What do they pay to subscribe to? Watch this 9-minute highlight video to find out. Continue reading USC Students Respond to Media Questions at ETC Meeting

USC Students Respond to Media Questions at ETC Meeting

A panel of six undergraduates from the USC Iovine and Young Academy and the USC Dornsife College of Letters, Arts and Sciences spent an hour answering questions about their media habits. The questions were asked by ETC member company executives at the December 12, 2019 All Members Meeting held in Burbank at Disney. Where do students get their media recommendations? What’s a good length for a viewing experience? What do they think about having their personal data gathered, and about data analytics in general? What do they pay to subscribe to? Watch this 9-minute highlight video to find out. Continue reading USC Students Respond to Media Questions at ETC Meeting

Universal’s Michael Wise Named Chair of ETC@USC Board

At its annual Studio Technology Leaders Dinner last night, The Entertainment Technology Center @ the University of Southern California (ETC) announced that Universal Filmed Entertainment Group CTO Michael Wise has been named the new chairman of ETC’s executive board of directors. ETC executive director & CEO Ken Williams opened the evening by introducing and congratulating Wise on his new leadership position on the board. Williams also took a moment to thank the outgoing chair and former CTO of 20th Century Fox Film Corporation, Hanno Basse, who has served as ETC’s executive board chair since December 2016. Continue reading Universal’s Michael Wise Named Chair of ETC@USC Board

ETC’s Virtual Conference: Call for Speakers Deadline May 18

The Entertainment Technology Center at The University of Southern California (ETC) will produce “vETC 2018 | The Grand Convergence,” its 4th annual virtual conference (formerly vNAB), June 27-28, 2018, in Los Angeles, highlighting significant presentations of emerging technologies and their impact on the M&E industry. The presentations will be recorded and posted to our YouTube channel. The Initial Expression of Interest seeking speakers and topics is open through Friday, May 18. Specific areas of concentration include AI, machine learning, adaptive production, blockchain, AR/MR/XR (immersive media). We welcome additional topics. Speakers will present concepts, workflows, business models, case studies, etc. Please no sales pitches! If you are interested in consideration, click here for more information. Continue reading ETC’s Virtual Conference: Call for Speakers Deadline May 18

Registration Deadline for USC Hackathon Extended to March 7

ETCentric subscribers and their friends are invited to participate in the Creating Reality Hackathon, being held March 12-15 on the USC campus. The organizers are seeking forward-thinking industry storytellers, game designers, coders, and other creative artists. The teams that produce the top AR and VR submissions will each be awarded $5,000. This event will also be an opportunity to get a hands-on preview of the HTC Vive Pro and Intel’s Vaunt AR glasses. If you wish to participate, please submit your request via this special link (the deadline has been extended to March 7). Visit the event website for more info. Continue reading Registration Deadline for USC Hackathon Extended to March 7

Intelligent IoT Integrator (I3) Consortium Announced at USC

The Intelligent Internet of Things Integrator (I3) consortium officially launched at the University of Southern California last week. Supported by the City of Los Angeles, I3 is focused on the Internet as a way to interconnect people and objects via sensors, cameras, actuators and community-based IoT networks. Warner Bros. is among the founding members, as the media titan looks into new ways for customers to purchase and customize its entertainment assets and integrate them into daily life through their digital devices. Continue reading Intelligent IoT Integrator (I3) Consortium Announced at USC

USC Taps Industry Vet Danny Bilson to Chair Games Division

USC just brought on Danny Bilson as the new chair of its School of Cinematic Arts Interactive Media & Games Division (IMGD), reporting to the School of Cinematic Arts dean Elizabeth M. Daley. Bilson, who has held senior executive positions at THQ and Electronic Arts, is a writer, film director, producer and game developer. Since 2005, he has also been on the faculty of the USC School of Cinematic Arts, teaching screenwriting and narrative design, and, currently, leading the Advanced Games Project. Continue reading USC Taps Industry Vet Danny Bilson to Chair Games Division

Harvard Scientists Store Motion Picture Clip on DNA Strand

Storing information, including film, on DNA sounds like science fiction, but Harvard Medical School researchers just encoded Eadweard Muybridge’s 1878 film of a galloping horse onto a strand of DNA in a living cell, from which it can be retrieved and multiplied indefinitely. This is a first, but other researchers previously recorded all of Shakespeare’s sonnets on DNA, and Harvard geneticist George Church, one of the new study’s researchers, did the same with his book “Regenesis” and made 90 billion copies of it. Continue reading Harvard Scientists Store Motion Picture Clip on DNA Strand

Students Discuss Their Media Habits at ETC Member Meeting

The ETC@USC has produced a 10-minute highlights reel edited from a one-hour discussion with a panel of eight USC students that took place at the ETC’s April 6th All Members Meeting. The panel of undergraduates included students studying business, the arts, journalism and technology. The students discussed what motivates them to go to a movie theater, the role of big screen TVs in their lives, what they think of VR and AR, what they would buy if they were given $3,000 to spend on entertainment, and a number of other interesting topics. Visit the ETC website or YouTube channel to access the video.

Continue reading Students Discuss Their Media Habits at ETC Member Meeting

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