Rumor Update: Apple to Partner with Sharp, not Samsung, on 2012 iTV

  • Add the following news to the growing collection of Apple rumors we’ve heard in the last month…
  • Mashable reports: “Apple’s relationship with Samsung has deteriorated, and the Cupertino giant may be working with Sharp on the next generation displays for upcoming devices such as the iPad 3, iPhone 5 and a little something called iTV, claims Jefferies analyst Peter Misek.”
  • According to Misek, the mythical Apple smart TV, which has been a popular subject of recent speculation, is not just a rumor. “Sharp is working on modified amorphous TFT LCD panels for the device,” indicates the post.
  • Misek places commercial production as early as February with a mid-2012 release date. The new HDTV will reportedly feature some use of Siri, Apple’s voice-activation feature.
  • While Apple has not made an official announcement yet, competitors are scrambling to prepare for another player in the market, suggests a related BGR post.

Virtual Theater: PlayStation Home Members can Access Movies and TV via Crackle

  • Sony PlayStation 3 users will be able to stream movies and TV shows and enjoy them with friends from multiple locations with an updated version of Crackle.
  • Instead of accessing Crackle via the console’s Internet browser, users can enter a virtual movie theater with custom PS3 controller navigation. “Fire up PlayStation Home — if you’re a free member, that is — and navigate over to the LOOT EOD Theater, the Hollywood Hills House, or the Sunset Yacht areas,” reports PCMag.com.
  • The streaming service allows users to create avatars and use them to interact with up to 11 friends (or 60 strangers) in a virtual movie theater with access to hundreds of movies and more than 1,000 TV episodes. “Think of it as an opportunity to have a giant recreation of ‘Mystery Science Theater 3000’ with strangers,” suggests the post.
  • “We are very excited to bring familiar social experiences from the real world into a virtual environment, so people around the globe can connect and communicate with each other while sharing their favorite movie, show, music, or event,” said Sony DADC VP David Sterling. “This is the next big step in social networking and it will transform the way people consume media.”
  • Sony is also planning PlayStation Home support for Ustream content and streaming radio service RadioIO later this year.

CEA Forecasts 30-50 Ultrabooks Expected to Launch at CES 2012

  • At a recent CES Unveiled event in London, Shawn DuBravac, director of research for the CEA, predicted that a large number of ultrabooks will debut at the 2012 CES conference in January. “We expect to see 30 to 50 new ultrabooks launch at CES,” said DuBravac. TechCrunch responded with, “That’s a whole lot of MacBook Air clones.”
  • Each year, there seems to be a single prominent device showcased at the annual confab. “iPad killers were out in force at 2011′s show. 2010 was all about 3D TVs while netbooks was the popular product in 2009,” suggests the post. “It seems that ultrabooks might be 2012′s hot product. But can they break the dreaded CES curse that plagued the previous hot products?”
  • TechCrunch describes how Android tablets failed to challenge the iPad and how 3D TVs and netbooks failed to achieve significant adoption. If ultrabooks dominate the 2012 event, will they face the same fate?
  • “Ultrabooks are supposed to be the answer to Apple’s increasingly popular MacBook Air. Intel designed the computing platform to be as thin as possible while keeping the price low. The first batch of ultabooks start at $899 and offer competitive performance. But they’re still not built as well as the MacBook Air.”

New Cord-Cutting Tool: Boxee to Offer USB Live TV Stick in January

  • Boxee is augmenting its broadband box for cord-cutters with a USB dongle that provides users access to broadcast TV.
  • According to paidContent: “Boxee, which has been working mightily to get people to cut their cable cords with its own broadband box for five years, is preparing a new add-on product in January that will let users pull out the cable cord and plug a USB device into their cable box, giving them access to broadcast TV channels like ABC, CBS, FOX, and NBC for free.”
  • “If you live and die by ESPN, then yes, you have to stay on cable. But we believe there are plenty of people who just want access to regular broadcast channels,” says Avner Ronen, CEO and co-founder of Boxee.
  • However, Ronen believes there are consumers interested in basic broadcast content that would benefit from this approach. “The problem with canceling your cable subscription and relying just on the Internet has been the lack of live sports, a presidential address, local news, special events and live TV shows,” he told paidContent. “But these things are all available on broadcast TV channels…for free, over the air in HD.”
  • The Live TV stick will be available for $49, as an add-on to the $180 Boxee Box.

Cisco Launches First Integrated Wireless IPTV Solution

  • Cisco recently launched a wireless IPTV service with AT&T U-verse that features new wireless receivers and wireless access points (WAPs).
  • “Consumers can now rely on wireless technology to deliver high-quality video services throughout the home without the need for cables or wires,” explains the press release. “TV content is sent from the Cisco wireless access point via in-home Wi-Fi to the Cisco wireless receiver next to the TV.”
  • Based on the 802.11n standard, the wireless solution can deliver SD and HD programming to multiple receivers with integrated Wi-Fi, provide interactive services and function as an HD DVR.
  • In addition to enabling consumers to view television anywhere they choose in the home, the “wireless TV solution offers service providers the means for faster service activations and consumer self-installation with easy-to-use Wi-Fi kits…The integrated Wi-Fi receiver also offers service providers the ability to monitor the device’s performance via the network, as the receiver comes equipped with remote diagnostics.”

Interactive TV Trends: Multiple Screens Leading to a New TV Experience

  • Multiple screens are being used while people are watching TV.  According to Nielsen, some 70 percent of tablet and 68 percent of smartphone owners are using their devices while watching TV. Checking email and looking for related content or checking social connections are the most common activities.
  • This dynamic is starting to have a wide-reaching effect. Advertisers, for example, want to use multiple screens to more efficiently reach audiences; networks are incorporating Twitter and Facebook to increase viewer engagement and participation; and TV OEMs are starting to package TVs with tablets.
  • Startups are targeting TV with apps like Yahoo’s IntoNow, which can identify a show and bring up relevant information and social opportunities. Peel is an innovative recommendation engine and universal remote.
  • TVs will be able to recognize users and recommend content based on preferences. They will also be able to incorporate your tablet and smartphone choices. And, of course, cloud-based apps will allow us to buy and watch TV anywhere on any device.

Affordable AMOLED TVs Expected to be Mass Produced by 2014

  • The promise of super-thin and colorful OLED (Organic Light Emitting Diode) technology for TVs has yet to be realized, even though the industry has been regularly impressed with prototypes and limited editions.
  • According to Electronic House, “OLED TVs are poised to make a comeback, or a debut, or a comeback debut.” Researchers predict that AMOLED (Active Matrix OLED) will appear in a number of devices, including TVs.
  • LG, for example, is planning a 55-inch OLED TV in 2012, and one of the larger Asian manufacturers has a deal with DuPont to use the company’s “printing-based process that it says will reduce manufacturing costs for large-display AMOLED TVs.”
  • “Current manufacturing technology doesn’t scale up to TVs,” says Bill Feehery, global business director for DuPont Electronics & Communications. “Today OLED material is heated up and evaporated, then they use a screen to create the pixels on the display. Our goal was to use an ink-jet printer-like technology to print it.”
  • Feehery suggests the hefty premiums of early units will come down in cost once mass manufacturing of AMOLED TVs begins in 2014.
  • “AMOLED is already used in mobile phones and can deliver vivid colors, higher contrast, faster response and a wider viewing angle than traditional LCDs, while consuming less power,” reports Electronic House.

Bob Iger Named to Apple Board, Arthur Levinson to Serve as Chairman

  • Apple has named Disney chief exec Robert Iger to its board, while Arthur Levinson will take over the chairman post previously held by Steve Jobs.
  • Bob Iger was a friend and business partner of Jobs. The two worked together when Disney acquired Pixar Animation Studios in 2006.
  • Levinson, chairman of biotech company Genentech, has been co-director of the Apple board for six years.
  • “They’re trying to shore up the Disney relationship or strengthen that relationship because it’s an important part of where Apple is going,” said Gene Munster, an analyst at Piper Jaffray Cos, referring to the possibility of a future Apple television and its need for licensing deals. “The content piece is the critical key to the living room,” Munster added.
  • “He is going to make an extraordinary addition to our already very strong board,” Apple CEO Tim Cook said of Iger, commenting that Iger’s role at Disney in harnessing new technology makes him “a great fit for Apple.”

TV Tune-In: New Second Screen Companion Hopes to Socialize TV

  • Rogue Paper Inc. has developed a second screen app named TV Tune-In that is designed to let TV viewers engage in real-time commentary with other viewers.
  • The company refers to the app quite simply as an “Audience Engagement Platform.” It works by tracking the user’s time zone and program being watched.
  • According to Rogue: “Viewers can just plop down on the couch, turn on both screens, and dive into the sea of snarky comments about their favorite shows. The app allows users to watch live and time-shifted, to enjoy the entire delicious dish in sync with the episode you’re watching on your TV or laptop.”
  • The platform is targeting the 40 percent of consumers identified by Nielsen who simultaneously use mobile devices while watching television. These multi-taskers should be of interest to advertisers as well.
  • “From the 1950s when viewers gathered around the television and discussed the programs, to conversations happening in real-time, television has always been social,” explains Rogue Paper CEO Stephanie Boyle. “TV Tune-In harnesses the social aspect of television and provides a toolkit for broadcasters to engage their audiences and actively participate in the conversations happening around their content.”

Will LG Electronics Debut a New Google TV at CES?

  • LG may debut a television set with Google software at the 2012 Consumer Electronics Show, according to “two people with knowledge of the project.”
  • The move would be a boon for Google in the field against entrants such as Apple and Microsoft.
  • Google is working to build support for its Google TV software, despite disappointing sales from its Logitech partnership. The company introduced a redesigned version last month after the earlier release failed to meet expectations.
  • “The revamped version of Google TV service has a simpler interface,” reports Bloomberg. “The upgrade was designed to show the YouTube video- sharing service better and opens up the platform for Android developers to build applications for TV. Android is Google’s software platform for mobile devices.”
  • LG rival Samsung has also been in discussions to develop a Google TV product.

Panasonic Announces App Expansion for Connected Viera TVs

  • Panasonic’s line of Viera TVs now ships with 12 embedded applications, including Hulu Plus and Netflix. About 120 third-party apps are also available for Viera TVs.
  • Just as PC users add apps to their computers, Viera owners are free to add content apps to their TVs once those apps go through quality-assurance testing by Panasonic.
  • The company says that more than 40 million connected TVs were sold by 2010, and 2013 projections suggest sales of connected TVs will outpace those of PCs.
  • “Panasonic also recently announced a new gaming app, PlayJam; a Bollywood movie/video channel, BigFlix; and the Viera Connect Market, whereby users can upload credit card information once and use it across a variety of apps, such as a demonstrated app in which users could buy 3D eyewear, among other consumer electronics devices,” reports Home Media Magazine.

Panel Notes from FoE 5: The Futures of Serialized Storytelling

The following are some notable comments from a panel at last week’s Futures of Entertainment conference at MIT.

Panel: “The Futures of Serialized Storytelling”

  • Science fiction is perfect for serialized storytelling because of a large story world that can generate.
  • Today’s distractions are forcing TV to focus on its best skill, large live events.
  • Serialized drama is really moving to time-shifted. About 50-60 percent of a drama (in theUK) is moving to time-shifted viewing.
  • The large challenge for storytellers is how to deal with asynchronous drama. Do writers and show runners still use mechanisms such as cliffhangers, when a large amount of viewing happens 6-12 months after the show?
  • Three types of audiences: skimmers, dippers and divers. Skimmers watch the show but offer no other engagement. Dippers will engage beyond the TV, and watch clips and other content online. And divers are the hardcore fans that engage with each other and all the content you put out.
  • You spend the most time and energy to produce content for divers. Even though divers are a small slice of the audience, they are the most active. They are the core of your “word of mouth campaign.”
  • TV producers are out of touch, they have been too focused on ratings. They have to get back into the crowd. They have to rebuild their skills of “listen and response.”
  • For the past five years dramas have been produced in a bubble, driven by executives and ratings. Or copying formulas that may have worked in the past. Very little has happened to create new stories.
  • It’s important to pace your engagement with the audience. It’s not always about putting out loads of content up front. You must fold in content for the hardcore fans but not alienate the regular fans.
  • The more we move into a digital world, the more important the physical tangible experience becomes. It can be a great tool to engage with audiences. For example, “Game of Thrones” food trucks. But on the flip-side, distribution is very difficult.
  • Twitter (social media) serves to amplify the liveliness of TV.
  • Dramas are not built for Twitter during the show; we see much more Twitter activity after the show.
  • “The X-Factor” seems to be designed for half of your attention. It allows for audiences to tweet during the show.
  • In social media, we know that the audience members aren’t directing their comments to the show, they are talking to their friends.
  • We’re going back 150-200 years ago, during the age of Shakespeare, when a story was told in front of an audience that reacted and talked and commented openly.
  • The TV or the movie screen should be the primary source of storytelling. The reason being, those sources will build the most attention from audiences.
  • The primary source has to be the best place that can cut into the audience’s attention. With time, that may shift away from the TV screen.

Moderator:
Laurie Baird (Georgia Tech)

Panelists:
Matt Locke (Storythings, UK)
Steve Coulson (Campfire)
Lynn Liccardo (Soap opera critic)
Denise Mann (University of California-Los Angeles)

Study says 80 Percent of Mobile Users Multitask while Watching TV

  • Digital advertising agency Razorfish recently partnered with Yahoo to conduct a study regarding consumer behavior and the simultaneous use of television and mobile devices.
  • “While 80 percent of mobile users multitask in front of TV, 70 percent say they multitask once a week, and 49 percent on a daily basis,” reports Lost Remote. “More than 60 percent check their phones at least ‘once or twice’ during a show with 15 percent active on their devices the entire time.”
  • These multi-taskers are primarily attracted to content related to reality shows, news, comedy, sports and food.
  • The study suggests that 38 percent believe the mobile activity enhances TV broadcasts, while an equal 38 percent find it distracting.
  • Lost Remote reports: “94 percent of mobile multitaskers communicate while watching TV, while 60 percent are looking up content. Of the communicators, the most popular activities in order are: texting, talking, email, social networking and IM.”
  • Razorfish and Yahoo also learned that most of the mobile activity takes place during commercial breaks.

Corvair: Is Motorola Poised to Launch an Android-Based TV Controller?

  • Motorola Mobility has been talking Android-based cable boxes for some time, and now images of a 6-inch Android 2.3 tablet codenamed “Corvair” have leaked.
  • Reportedly “designed for use in the living room,” the device is currently in testing with cable companies.
  • Based on the leaked images, features may include a custom version of Android, IR control, RF4CE (a ZigBee-based RF control protocol), and a high-capacity 4,000mAH battery.
  • According to The Verge: “…the box calls it a ‘dedicated controller,’ but it also seems to show the tablet wirelessly displaying its entire UI on the TV, so we’re guessing it can be used to watch and stream content in addition to serving as a remote control for one of Motorola’s cable boxes.”

Measuring Tweet Rate: TweetTV Joins the Ranks of Social TV Guides

  • TweetTV is a social TV guide that ranks available shows based on what people are tweeting about.
  • Users enter their zip code and TV provider, which makes the search more personally specific. You can view the tweets of certain shows (filtered by “experts” or cast members) or break it down by trending network.
  • Additionally, you can launch private or public video chats for each show.
  • “Not only does TweetTV empower TV viewers, but we think this creates a fantastic opportunity for networks and brands to engage with their social audience in a very direct way,” founder Bradley Markham said.