Growth Spurt: Viera Connect Market of Apps Expanding, says Panasonic

  • The ever-evolving Viera Connect IPTV system is now available on many of the company’s plasma TVs, LCD TVs and BD players. At a recent press event, the company provided details including updates to the number of available apps.
  • The Viera Connect Market of interactive apps includes 120 offerings with expectations of growing two to three times that amount by the end of next year, explained Merwan Mereby, Panasonic interactive content and services VP. According to TWICE: “The connected TV trend is on an explosive course, with estimates for worldwide connected TV shipments expected to surpass those of PCs by the end of 2013, he offered.”
  • The article cites recent additions including a Social TV app, an AccuWeather tracking app and a new 3D car racing game from GameLoft.
  • “To keep up with the challenge, Panasonic has been actively recruiting app development, and is offering a JavaScript app to help third-party developers create programs for the Viera Connect platform,” indicates the article.

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