Netflix has tapped Sennheiser to bring spatial audio its global subscribers. Netflix says its AMBEO 2-Channel Spatial Audio will work with any speakers and device to help convey a cinematic experience. “Some of the most iconic moments in TV and film are defined by the immersive moments they create through sound,” Netflix said, citing “Eddie Munson’s epic guitar scene in ‘Stranger Things 4,’” the series used to premiere the new technology as part of its development with Sennheiser. “Red Notice,” “The Witcher” and “Resident Evil” are also among the first shows to get the AMBEO upgrade. Continue reading Sennheiser Tech Delivers Immersive Spatial Audio for Netflix

After nearly a year in preview, Epic Games’ Unreal Engine 5 is now in general release. Availability of the next-generation real-time 3D platform was announced at Tuesday’s State of Unreal 2022 event. Empowering “both large and small teams to really push the boundaries of what’s possible, visually and interactively,” UE5 offers more fidelity and flexibility than previous iterations. Although it has been battle-tested on “Fortnite” and “The Matrix Awakens” demo for PlayStation 5, Epic says some UE5 features “have not yet been validated for non-games workflows.” Continue reading Epic’s Unreal Engine 5 Out of Preview and Into Wide Release

Netflix stock dropped 20 percent Thursday on news that the streaming platform’s subscriber growth is slowing. Netflix missed its target only slightly, adding 8.3 million subscribers in Q4, versus its projected 8.5 million. But that missed target is combined with escalating content costs and a forecast that 2.5 million subscribers will be added in the first three months of 2022 as opposed to 4 million in Q1 2021. A significant portion of Q4’s subscribers growth was in Europe, the Middle East and Africa, up 3.5 million. Netflix added 1.2 million subs in the U.S. and Canada, only a slight improvement year over year. Continue reading Netflix Subscriber Growth Ebbs in U.S. but Is Solid Overseas

Measuring the success of streaming video content has been challenging, but startup Parrot Analytics said it has created a solid metric — which it dubs Demand Expressions (DEx) — that not only counts viewers but also their levels of enthusiasm. From that data, the company said it can also extract information to accurately determine how many subscribers the show will attract. Chief executive Wared Seger noted the challenge of creating a “new standard” that will measure across “different shows, on different platforms, at different times.” Continue reading Parrot Analytics Develops a New Model for Streaming Metrics

New streaming service Disney+ signed up 10 million customers on the first day it debuted in November. Netflix chief executive Reed Hastings acknowledged the new streamer’s compelling content, saying that Disney+ “takes away a little from us.” It did: in Q4 2019, Netflix posted 420,000 new customers, less than the projected 600,000, noting that the slump may be due to Disney+. Disney, meanwhile, has moved up its launch date for Disney+ in the United Kingdom and parts of Western Europe, from March 31 to March 24. Continue reading Netflix Grows Globally but Disney+ Takes Limelight at Home