After five years of spadework, ATSC 3.0 NextGen TV is ready for its close-up with the fall football season and growing HDR interest across the sports world. The August 23 NFL preseason game between New Orleans Saints and Denver Broncos was an inflection point, the first time a local U.S. broadcaster delivered an over-the-air show in native HDR from “glass to glass” — camera lenses to NextGen TV home screens. Now the NextGen coalition Pearl TV is gearing up for a marketing push to promote the benefits of HDR in the lead-up to the 2026 FIFA World Cup. Continue reading Sports Helping Propel ATSC 3.0 NextGen TV to New Heights

According to unnamed sources, Amazon is actively pursuing the rights to numerous sports, including the French Open tennis championship and professional rugby as well as golf, soccer, auto racing and U.S. sports such as basketball and baseball. Capturing rights in the U.S. will be challenging since CBS, NBCUniversal, Fox, Turner Sports and ESPN have inked long-term contracts for most major sporting events. In talks, Amazon points to the popularity of Amazon Prime, which reaches an estimated 63 million U.S. subscribers. Continue reading Amazon Said to Be Looking Beyond Video to Streaming Sports

According to a federal appeals court ruling, cable provider Comcast is under no legal obligation to offer the independently-owned Tennis Channel as widely as its own sports networks, which could be disappointing news for smaller cable channels in search of viewers. The three-judge panel of the U.S. Court of Appeals for the District of Columbia stated the Tennis Channel failed to prove that Comcast did not have business reasons for pushing the channel to a lesser tier. Continue reading Court Rules Comcast Does Not Have to Carry Tennis Channel