Apple has unleashed an ad campaign to raise consumer awareness of the features it has developed to mitigate the privacy risks associated with data brokers who market users’ mobile data, selling everything from browsing history to shopping habits, contacts and location data. The 90-second spot, running this summer on broadcast and social media in 24 countries, is conveniently timed as a message to global regulators who have Apple in its crosshairs for a closed ecosystem some say is anticompetitive. The ad extends messaging CEO Tim Cook initiated in 2018 with his “data industrial complex” speech. Continue reading Apple Campaign Exposes Data Auctions as Privacy Concern

Viewers have the ability to interact with characters in Infiniti’s Deja View video, created as part of an online campaign to promote the 2014 Infiniti Q50 sport sedan. The responsive video, produced by New York agency Campfire, uses voice recognition technology that allows viewers to interact with the video’s characters through toll-free phone calls. The story’s plot then responds dynamically based on the responses of each online viewer. Continue reading Infiniti Launches Marketing Campaign with Responsive Video

Advertising powerhouses Omnicom Group of the U.S. and Publicus Groupe SA of France announced a merger on Sunday that aims to fend off the growing competition from Silicon Valley tech companies including Google and Facebook. The new Publicis Omnicom Group will have combined revenue of nearly $23 billion. The Wall Street Journal describes the merger as “a $35.1 billion cross-border linkup that shows how Big Data is making Madison Avenue look more like Wall Street.” Continue reading Advertising Giants Merge in Effort to Fend Off Silicon Valley