YouTube is launching an online streaming video store and is in talks with entertainment companies to engage their participation. Internally referred to as a “channel store,” it could reportedly be open for business as early as this fall. Currently, subscribers who pay $64.99-a-month for the YouTube TV package of cable channels can add services such as HBO Max. The new marketplace would let consumers add streaming services a la carte via the main YouTube app. YouTube, a division of Alphabet-owned Google, will be competing with platforms including Amazon, Apple and Roku, which all have hubs that sell streaming video services. Continue reading YouTube Explores Plans for a Multi-Service Streaming Portal

It was a successful fiscal third quarter for The Walt Disney Company, which saw revenue jump 26 percent and profits up 54 percent compared to the same period in 2021. The company, celebrating its centenary, had revenue of $21.5 billion and profits of $1.41 billion (77 cents a share) for the three months ending July 2. Theme park revenue was up more than 70 percent, to $7.4 billion, as the company continued to shake COVID-19 contractions. For an added flourish, Disney+ grew a whopping 31 percent worldwide, adding 14.4 million subscribers to top out at 152 million. Continue reading Record $7.4B in Theme Parks Propels Profit Surge for Disney

Cincinnati-based station group E.W. Scripps is launching a $20 million marketing campaign to educate consumers about all the free programming they can access via broadcast television by simply using an over-the-air TV antenna. Scripps has launched a website that lets users input a ZIP code to return a list of free channels available in their area. For instance, in Los Angeles, there are more than 160 free broadcast channels available to antenna users. At a time when inflation is driving households to look for ways to cut costs, Scripps feels the campaign is timely. Continue reading Scripps Launches a Marketing Campaign to Promote Free TV

Video games as an advertising medium is still relatively niche, but a migration to streaming has paved the way for what observers predict will be explosive growth. Ad Age recently identified gaming as “the next huge advertising channel.” Fast Company posits U.S. in-game advertising, or IGA, is currently between $6-$8 billion, which is less than 6 percent of U.S. digital advertising. Analytics firm Research Dive predicts in-game advertising will grow to $14 billion worldwide by 2028. Fast Company says here are nearly 3 billion global players — one in four people — and growing by 15 percent a year. Continue reading Video-Game Advertising Projected to Top $14 Billion by 2028

Google is introducing Stadia improvements including Party Stream, which lets players invite up to nine others to participate in a game session directly through the Stadia app, eliminating the need for a third-party intermediary. Friends can be invited to play along or just watch in any combination, limited to a total of 10. Stadia’s Party Stream chat makes voice and emoji reactions available. Party Stream is available beginning this week to desktop users and through the mobile web on Android. Also new, ”resume live stream” lets players switch Stadia games without having to end a live stream. Continue reading Google Stadia Adds Party Stream and Resume Live Features

Congresswoman Rashida Tlaib (D-Michigan) is working on new legislation to help musicians boost their share of the revenue pouring into streaming services, which currently sits at fractions of a cent per stream. Tlaib is working with the Union of Musicians and Allied Workers (UMAW) on a new royalty program that would increase the royalty rate per-stream model. Tlaib and her team are actively collaborating to draft the resolution. The Recording Industry Association of America says that streaming accounts for 83 percent of all recorded music income.  Continue reading House Rep Plans to Update Streaming Revenue for Musicians

Warner Bros. Discovery reported Thursday that the number of direct-to-consumer subscribers to HBO, HBO Max and Discovery+ was up 1.7 million since the close of Q1, for a total of 92.1 million subs. As part of its effort to reach a broader streaming audience, the company plans to launch a combined subscription version of HBO Max and Discovery+ in summer of 2023. CEO David Zaslav revealed that the company is also exploring a free ad-supported TV service. “We see potential,” Zaslav said of launching a discrete FAST service, one that may offer different content from what is currently available on the premium VOD platforms. Continue reading Warner Bros. Discovery Explores Adding a New FAST Service

Paramount Global reports adding 3.7 million Paramount+ subscribers in Q2, growing the total count to 43.3 million paid customers despite 1.2 million disconnects in Russia (following the invasion of Ukraine). The company’s other streaming platforms — including Showtime, BET+ and Noggin — collectively recorded a loss of subscribers. However, Paramount’s SVOD services will close 2022 in a total of 60 markets, CEO Bob Bakish said. Meanwhile, the company’s filmed entertainment unit received a 126 percent boost propelled largely by “Top Gun: Maverick,” which just passed “Titanic” to become the seventh-highest grossing film of all time at the U.S. box office. Continue reading Paramount+ Adds 3.7 Million Subscribers in Second Quarter

Dish Network posted a Q2 subscriber loss in both the satellite TV sector and among customers of its virtual multichannel video programming distributor Sling TV. Sling shed 257,000 traditional satellite video subs while Dish lost 202,000 net satellite subscribers. Regarding Sling TV, the vMVPD lost subscribers for the third consecutive quarter, down 55,000 in Q2, a marked improvement over Sling’s Q1 net loss of 234,000 subs. Dish ended Q2 with 7.79 million satellite TV subscribers, while Sling closed the April through June period with about 2.19 million customers. Meanwhile, Dish announced its Boost Infinite postpaid wireless service will launch later this year. Continue reading Dish Loses Subscribers in Q2, Preps Launch of Boost Infinite

As Netflix pivots to add a lower-priced ad-supported tier, it is taking on its biggest challenge since shifting to streaming from its DVD-by-mail model, observers say, noting that the move to integrate advertising puts Netflix, once a disruptor, in the position of playing catch-up with rivals that have already adapted their business models to include less expensive, ad-supported options for consumers. Netflix hasn’t disclosed pricing for its ad-supported tier, but it will presumably be below the $9.99 fee for its least expensive ad-free tier. Reports are beginning to surface, however, as to ad rates, and they’re not cheap. Continue reading Netflix Is ‘Shifting Gears, and Fast’ to Roll Out Its New Ad Tier

Ticketmaster and TikTok have teamed up for an in-app event discovery feature that will let the short-form video app share live event information and direct users to Ticketmaster’s site for purchase. Influencers can now link relevant Ticketmaster events to their videos. Initially, the new feature will only be available to select creators, with plans to scale more broadly over time. Acts that have signed on to use the ticketing mini app at launch include Demi Lovato, OneRepublic, Backstreet Boys, Usher and more. WWE is also participating. The pact follows a similar agreement Ticketmaster made with Snapchat in February. Continue reading Ticketmaster Teams with TikTok on Event Discovery Feature

Streaming is expected to overtake linear TV viewing by the end of the year, according to a study by research firm Omdia. The Gauge, Nielsen’s latest media analysis report, found that streaming claimed 34 percent of total TV time in June for a fourth consecutive monthly record. That’s what cable claimed in June 2021, only to decline to 35 percent in June 2022. Nielsen SVP of product strategy and thought leadership Brian Fuhrer says what is unusual is “the extraordinary breakout that a number of the streamers had,” with Netflix jumping the most, a full share point. Continue reading Streaming Viewership to Surpass Cable TV Before Year’s End

Netflix has licensed “Squid Game” rights to location-based game destination Immersive Gamebox, which will launch an interactive — and safe — version of the deadly competition, at U.S. locations including Manhattan, Dallas, Salt Lake City and San Jose, as well as overseas sites in the UK and Germany. Fans who purchase a ticket for $24.99 to $39.99 (£20.62 to £32.98) can participate in all six challenges from the show using 3D motion tracking visors and touchscreens placed around the room. Players that don’t “survive” will lose “lives,” while winners “earn money in the piggy bank,” though not actual cash.  Continue reading Immersive Gamebox Pacts with Netflix for IRL ‘Squid Game’

Big Tech has become a disruptor in the marketplace for sports rights, with Amazon and Apple bidding against traditional media for rights to NFL and MLB games in addition to college conference competition and Formula 1 racing, according to recent reports. Among the prizes, DirecTV’s expiring rights to the NFL Sunday Ticket, a package that is being shopped with a $2.5 billion annual price tag, $1 billion more than the satellite operator’s current deal, which ends in January. In addition, Google is said to be bidding on behalf of YouTube. Beginning September 15, Amazon Prime Video begins its exclusive carriage deal for “Thursday Night Football.”  Continue reading Big Tech Drives Up Sports Prices as Amazon, Apple Go All In

The NFL has launched its long-awaited streaming service, NFL+, offering two tiers of live local and prime time regular season and postseason games on mobile devices, and live out-of-market preseason games on any device. Priced at $4.99 per month or $39.99 per year for the basic service, NFL+ also provides live local and national audio for every game and programs from the NFL Films archive. NFL+ Premium offers more live games and commercial-free replays on any device for 9.99 per month or $79.99 per year. Premium will absorb the $99.99 per year NFL Game Pass, launched in 2015, which will no longer be available as a separate subscription in the U.S.  Continue reading NFL Subscription Streaming Service Targets Fans On-the-Go