MoviePass Labor Day Reboot Has Waitlist and Tiered Pricing

MoviePass is opening a waitlist this week for customers that want to get onboard in time for the company’s Labor Day comeback. Subscription tiers are initially being offered at rates generally staggered from $10, $20 or $30 per month. The startup that had a spectacular rise and fall before being purchased out of bankruptcy by co-founder Stacy Spikes last November is now headed for its third act as Spikes relaunches the once-popular moviegoing service. Mark Wahlberg through Unrealistic Ideas, his non-fiction production unit, is developing a documentary on the MoviePass ascent and flameout. Continue reading MoviePass Labor Day Reboot Has Waitlist and Tiered Pricing

Roku Aims to Expand Its Audience for Original Programming

Roku, the streaming media platform with more than 63 million U.S. accounts, has taken the plunge into exclusive programming this past year. In addition to purchasing the Quibi library and spending a reported $97.8 million to buy the home improvement franchise This Old House Ventures, Roku Originals has funded the Funny or Die production “Weird: The Al Yankovic Story,” budgeted at $12 million. Roku Originals has also produced a movie adaptation of NBC’s canceled “Zoey’s Extraordinary Playlist” and greenlit fresh seasons of Quibi’s Kevin Hart-starrer “Die Hart” as well as the remodeling series “Murder House Flip.” Continue reading Roku Aims to Expand Its Audience for Original Programming

Big Ten Rights Deal Most Lucrative in College Sports History

Comcast announced that Peacock and NBC will “become the exclusive home of ‘Big Ten Saturday Night’ football” beginning in 2023. CBS and FOX also get a piece of Big Ten action in a rights deal that also includes basketball. The college mega-conference will reportedly reap more than $7 billion over seven years, beginning July 1, 2023. CBS and FOX will share the remainder of the Saturday football schedule, with FOX broadcasting the noon games and CBS (and Paramount+) getting mid-afternoon play. The arrangement concludes ESPN’s 40-year run of Big Ten football programming. Continue reading Big Ten Rights Deal Most Lucrative in College Sports History

Nielsen Reports Streaming Leads Cable TV for the First Time

July was the first month in which streaming has overtaken cable viewing, according to Nielsen’s monthly snapshot The Gauge, which reports streaming captured a record 34.8 percent share of total U.S. TV viewership, cable 34.4 percent and broadcast 21.6 percent. While streaming has exceeded broadcast’s viewing share before, this is the first time it also exceeded cable, said Nielsen Global Media’s Brian Fuhrer, SVP of product strategy and thought leadership. Audiences spent 23 percent more time streaming content than they did in July 2021, 9 percent less time watching cable and 10 percent less time watching broadcast television. Continue reading Nielsen Reports Streaming Leads Cable TV for the First Time

Plex Goes Social for Content Discovery, Adds Music Channels

Free streaming media service Plex is testing a new community-oriented feature called Discover Together that lets users add friends and keep tabs on their favorite programs, viewing their ratings and bookmarks. In addition to enhancing engagement by prompting online discussions, Plex hopes the crowd-sourced community data can eventually help power its recommendation engine. The idea is for Discover Together to launch with a high degree of privacy, inviting users to fill out Plex profiles with their geographic location and Plex Pass status, extending individual friend invites using a Plex username or email. The feature is currently in beta for web, iOS and Android users. Continue reading Plex Goes Social for Content Discovery, Adds Music Channels

Walmart+ Subscribers Get Basic Tier of Paramount+ for Free

Walmart is taking a page from Amazon’s playbook and providing its Walmart+ customers streaming video content thanks to a deal with Paramount Global. Walmart+ subscribers will receive an ad-supported Paramount+ subscription as a perk. In addition to helping Walmart keep customers happy, the deal will further Paramount Global CEO Bob Bakish’s stated goal of having 100 million Paramount+ subscribers by 2024. Walmart launched Walmart+ about two years ago charging $98 a year, or $12.95 a month, in exchange for free shipping with online purchases, free grocery deliveries for orders above $35 and discounted prescriptions and gas. Continue reading Walmart+ Subscribers Get Basic Tier of Paramount+ for Free

Nexstar Acquiring Majority Stake in The CW in Cashless Deal

After more than six months of negotiations, Nexstar Media Group has struck a deal with Paramount Global and Warner Bros. Discovery to acquire a 75 percent stake in The CW Network. Paramount and WBD will each continue to hold a 12.5 percent stake in The CW and will continue to provide scripted programming for it through the 2022-23 season after the deal closes, which Nexstar expects to happen in Q3. Financial terms were not disclosed, though Variety reports Nexstar is not paying cash, but rather assuming “a large chunk” of The CW’s “more than $100 million” in debt. Continue reading Nexstar Acquiring Majority Stake in The CW in Cashless Deal

Summer Blockbusters Bringing Moviegoers Back to Theaters

U.S. audiences have been showing up at theaters to see summer blockbusters, a happy plot twist for an industry that saw the bottom fall out during the height of the COVID-19 pandemic. Films such as Paramount’s “Top Gun: Maverick” and Universal’s “Jurassic World Dominion” and “Minions: The Rise of Gru” have proven that despite the surge in streaming, audiences will trek out of the home for content that rises to the level of an event. “There’s no question that we’re coming back — in relevance, and in actual behavior,” said Warner Bros. domestic distribution president Jeff Goldstein. Continue reading Summer Blockbusters Bringing Moviegoers Back to Theaters

YouTube Explores Plans for a Multi-Service Streaming Portal

YouTube is launching an online streaming video store and is in talks with entertainment companies to engage their participation. Internally referred to as a “channel store,” it could reportedly be open for business as early as this fall. Currently, subscribers who pay $64.99-a-month for the YouTube TV package of cable channels can add services such as HBO Max. The new marketplace would let consumers add streaming services a la carte via the main YouTube app. YouTube, a division of Alphabet-owned Google, will be competing with platforms including Amazon, Apple and Roku, which all have hubs that sell streaming video services. Continue reading YouTube Explores Plans for a Multi-Service Streaming Portal

Record $7.4B in Theme Parks Propels Profit Surge for Disney

It was a successful fiscal third quarter for The Walt Disney Company, which saw revenue jump 26 percent and profits up 54 percent compared to the same period in 2021. The company, celebrating its centenary, had revenue of $21.5 billion and profits of $1.41 billion (77 cents a share) for the three months ending July 2. Theme park revenue was up more than 70 percent, to $7.4 billion, as the company continued to shake COVID-19 contractions. For an added flourish, Disney+ grew a whopping 31 percent worldwide, adding 14.4 million subscribers to top out at 152 million. Continue reading Record $7.4B in Theme Parks Propels Profit Surge for Disney

Scripps Launches a Marketing Campaign to Promote Free TV

Cincinnati-based station group E.W. Scripps is launching a $20 million marketing campaign to educate consumers about all the free programming they can access via broadcast television by simply using an over-the-air TV antenna. Scripps has launched a website that lets users input a ZIP code to return a list of free channels available in their area. For instance, in Los Angeles, there are more than 160 free broadcast channels available to antenna users. At a time when inflation is driving households to look for ways to cut costs, Scripps feels the campaign is timely. Continue reading Scripps Launches a Marketing Campaign to Promote Free TV

Video-Game Advertising Projected to Top $14 Billion by 2028

Video games as an advertising medium is still relatively niche, but a migration to streaming has paved the way for what observers predict will be explosive growth. Ad Age recently identified gaming as “the next huge advertising channel.” Fast Company posits U.S. in-game advertising, or IGA, is currently between $6-$8 billion, which is less than 6 percent of U.S. digital advertising. Analytics firm Research Dive predicts in-game advertising will grow to $14 billion worldwide by 2028. Fast Company says here are nearly 3 billion global players — one in four people — and growing by 15 percent a year. Continue reading Video-Game Advertising Projected to Top $14 Billion by 2028

Google Stadia Adds Party Stream and Resume Live Features

Google is introducing Stadia improvements including Party Stream, which lets players invite up to nine others to participate in a game session directly through the Stadia app, eliminating the need for a third-party intermediary. Friends can be invited to play along or just watch in any combination, limited to a total of 10. Stadia’s Party Stream chat makes voice and emoji reactions available. Party Stream is available beginning this week to desktop users and through the mobile web on Android. Also new, ”resume live stream” lets players switch Stadia games without having to end a live stream. Continue reading Google Stadia Adds Party Stream and Resume Live Features

House Rep Plans to Update Streaming Revenue for Musicians

Congresswoman Rashida Tlaib (D-Michigan) is working on new legislation to help musicians boost their share of the revenue pouring into streaming services, which currently sits at fractions of a cent per stream. Tlaib is working with the Union of Musicians and Allied Workers (UMAW) on a new royalty program that would increase the royalty rate per-stream model. Tlaib and her team are actively collaborating to draft the resolution. The Recording Industry Association of America says that streaming accounts for 83 percent of all recorded music income.  Continue reading House Rep Plans to Update Streaming Revenue for Musicians

Warner Bros. Discovery Explores Adding a New FAST Service

Warner Bros. Discovery reported Thursday that the number of direct-to-consumer subscribers to HBO, HBO Max and Discovery+ was up 1.7 million since the close of Q1, for a total of 92.1 million subs. As part of its effort to reach a broader streaming audience, the company plans to launch a combined subscription version of HBO Max and Discovery+ in summer of 2023. CEO David Zaslav revealed that the company is also exploring a free ad-supported TV service. “We see potential,” Zaslav said of launching a discrete FAST service, one that may offer different content from what is currently available on the premium VOD platforms. Continue reading Warner Bros. Discovery Explores Adding a New FAST Service