Watch-Party Startup Scener Gets $2.1 Million in New Funding

Two-year startup Scener, which has been offering co-viewing watch parties, just brought in $2.1 million in new funding. Its usage spiked during the COVID-19 pandemic, even as Disney+, Hulu, Amazon Prime Video and other services also debuted watch-together features. Scener, which unveiled with a web-browser overlay for Netflix, now supports 10 streaming platforms, including, in addition to Netflix, HBO Max, Disney+, Hulu, Amazon Prime Video, Funimation, Vimeo, YouTube, Alamo On Demand and Disney’s Hotstar. Continue reading Watch-Party Startup Scener Gets $2.1 Million in New Funding

Snap Unveils New Tools to Capture New Digital Advertisers

Snap is expanding its advertising options on Snapchat, introducing the Snap Publisher tool for building vertical video creative, a self-serve Ad Manager, and a Snapchat Certified Partners program, which connects advertisers to third-party ad tech tool providers. The goal is to make it easier than ever for advertisers to build successful campaigns on Snapchat, part of a strategy to compete with Google and Facebook. With the self-serve option, advertisers can now simply pay for a video ad on the Snap website. Continue reading Snap Unveils New Tools to Capture New Digital Advertisers