ToyTalk and Mattel Release Interactive Thomas the Tank App
By Debra Kaufman
August 5, 2015
August 5, 2015
San Francisco-based kids’ entertainment startup ToyTalk, founded by former Pixar execs, just debuted its first product, an eight-episode app that lets children chat with Thomas the Tank Engine and his friends as they go on different adventures. The app is the result of ToyTalk’s new partnership with Mattel, which owns the Thomas the Tank Engine franchise. The interactive app, which takes advantage of kids’ familiarity in speaking with virtual entities, debuts just as Thomas the Tank Engine celebrates its 70th anniversary. Continue reading ToyTalk and Mattel Release Interactive Thomas the Tank App