CES: Spotify Call-to-Action Cards Make Audio Ads Clickable

Spotify is bringing interactivity to the audio ad experience for podcasts with “Call-to-Action Cards.” As part of Spotify’s streaming ad-insertion platform, the CTA cards will appear in the app as soon as a podcast ad begins playing, resurfacing when a listener is exploring the app, reminding them to check out the product or service and eliminating the need to remember a promo code or URL. Advertisers can customize the CTA cards with images, text and clickable buttons. The feature makes podcast ads visually interactive for the first time, transforming the experience into something listeners can see, “and, most importantly, click.” Continue reading CES: Spotify Call-to-Action Cards Make Audio Ads Clickable

Spotify Campaigns to Reach New Advertisers, Add Podcasts

Spotify has launched its first global business-to-business ad campaign, the goal of which is to boost advertising revenue by attracting more small and medium-sized businesses. To that end, Spotify Advertising is the new name of the sector formerly known as Spotify for Brands. Advertising contributed 12 percent of Q2 revenue for Spotify, up from 7 percent the prior year. The subscription music service is also seeking more podcast inventory as it recasts itself as an “audio” streamer. Research firm eMarketer predicts Spotify will have 28.2 million monthly podcast listeners by year’s end, overtaking Apple’s iTunes, at 28 million. Continue reading Spotify Campaigns to Reach New Advertisers, Add Podcasts

Spotify Increases Its Ad Revenue While User Growth Is ‘Soft’

Spotify Technology saw its advertising revenue more than double during the quarter ending June 30, but its audio streaming service added fewer total users than expected. Spotify chief executive Daniel Ek noted that, “while I’m disappointed that our [user] growth was softer in the last half of Q1 and the first half of Q2, the good news is that we’ve seen that trend line reverse, and all the leading indicators I’m seeing show that we are back on track.” At the end of the quarter, Spotify had 365 million monthly active users, a 22 percent bump year-over-year. Continue reading Spotify Increases Its Ad Revenue While User Growth Is ‘Soft’