“Call of Duty: Modern Warfare 3” has set a new entertainment launch record, selling 6.5 million units within 24 hours after its release last week. The first-person shooter raised $400 million in sales revenues in the Unites States and United Kingdom.
This marks the third consecutive sales record for game publisher Activision Blizzard with the “Call of Duty” series. “Call of Duty: Modern Warfare 2” sold 4.7 million copies during its first day of availability in 2009, and last year’s “Call of Duty: Black Ops” hit 5.6 million in its first 24 hours.
“We believe the launch of ‘Call of Duty: Modern Warfare 3’ is the biggest entertainment launch of all time in any medium, and we achieved this record with sales from only two territories,” said Activision Blizzard chief exec Bobby Kotick.
“Other than ‘Call of Duty,’ there has never been another entertainment franchise that has set opening day records three years in a row,” he added. “Life-to-date sales for the ‘Call of Duty’ franchise exceed worldwide theatrical box office for ‘Star Wars’ and ‘Lord of the Rings,’ two of the most successful entertainment franchises of all time.”
Last month saw a surprise boom in home entertainment as Blu-ray sales surged 156 percent over the previous year during the week of September 18.
Sales were also up 131 percent for the week prior and 60 percent the week before that.
The release of high-profile titles including “X-Men: First Class,” “Thor,” and “Star Wars” made significant sales, boosting overall numbers.
The $140 six-movie “Star Wars” collection was the biggest seller, possibly due to retailers such as Amazon and Walmart heavily discounting the set to as low as $80.
“Studios are starting to bring the crown jewels out of the vault for BD release,” said IHS video analyst Jan Saxton. “That, coupled with the first releases from a very strong summer box office, has the potential to turn the movie disc market around. Weak DVD sales have continually dragged the market down in 2011.”
“Tablets aren’t cannibalizing notebooks; they’re converging with them,” writes John Paczkowski in a WSJ article about how fears regarding an iPad takeover of PC sales is overblown.
Bernstein Research analyst Toni Sacconaghi sees tablets and notebooks converging as solid-state storage, low-power processors, app stores, touch interfaces, and lighter weights continue to span both platforms.
Sacconaghi predicts there will be notebooks of iPad weight with touchscreens and integrated keypads for under $1,000 which may undermine sales of tablets.
Paczkowski concludes: “In other words, the cannibalized becomes the cannibal. And in the end, it turns out that the post-PC era doesn’t mean that the PC is dead, but rather that it’s been born anew as a converged device — an ultrathin, touch-sensitive notebook.”