Home Video: Star Wars Collection Drives Major Surge in Blu-ray Sales

  • Last month saw a surprise boom in home entertainment as Blu-ray sales surged 156 percent over the previous year during the week of September 18.
  • Sales were also up 131 percent for the week prior and 60 percent the week before that.
  • The release of high-profile titles including “X-Men: First Class,” “Thor,” and “Star Wars” made significant sales, boosting overall numbers.
  • The $140 six-movie “Star Wars” collection was the biggest seller, possibly due to retailers such as Amazon and Walmart heavily discounting the set to as low as $80.
  • “Studios are starting to bring the crown jewels out of the vault for BD release,” said IHS video analyst Jan Saxton. “That, coupled with the first releases from a very strong summer box office, has the potential to turn the movie disc market around. Weak DVD sales have continually dragged the market down in 2011.”

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