Virtual production in its current form has been around for about two years, but they’ve been light years. From novice to veteran, everyone is still learning the ins and outs, the difference between previs and techvis, 3D and 2.5D. The pandemic fast-forwarded “to about six months a development process that used to happen on a four-year cycle, so a lot of buzzwords and concepts went from zero to 100 percent very quickly,” Lux Machina president Zach Alexander shared at the first annual SVG Silicon Valley Video Summit (SVVS), which brought together more than 400 digital practitioners from numerous areas. Continue reading Panelists Evaluate Challenges, Benefits of Virtual Production

“A world without synthetic humans is not an option anymore,” the audience at the 2022 HPA Tech Retreat in Rancho Mirage were advised by “Fathead” virtual production producer Tom Thudiyanplackal. Equally unimaginable is a world without synthetic sets, as was obvious at Tuesday’s daylong HPA Super Session, themed “Immerse Yourself in Virtual Production.” “Fathead,” the fifth short from the USC Entertainment Technology Center’s Annual ETC Innovation and Technology Grant, was all about in-camera VFX, captured in real-time on a stage lined and lidded with LEDs — 280-degrees around and on the ceiling, too. Continue reading ETC Pushes Boundaries of Virtual Production with ‘Fathead’

Cinematic iconoclast Martin Scorsese has secured a perch for his legacy at the NYU Tisch School of the Arts, which has announced the establishment of the Martin Scorsese Institute of Global Cinematic Arts (SICA). The new Institute takes shape not only to celebrate film history but to showcase the future and will encompass the state-of-the-art Martin Scorsese Virtual Production Center to complement the Martin Scorsese Department of Cinema Studies and provide general support for student scholarships, all of which is a result of the largest donation in the school’s history. Continue reading Scorsese Institute and Virtual Production Center New at NYU

SMPTE Hollywood will offer a glimpse into moviemaking in a post-COVID world this evening when it hosts the producing team behind the live-action, sci-fi short “Ripple Effect.” The virtual meeting is scheduled for April 22nd at 6:00 PM PDT on Zoom. Producers Erik Weaver, Greg Ciaccio and Kathryn Brillhart will discuss virtual production, remote workflow and on-set safety for post-COVID production. “Ripple Effect” is ETC@USC’s latest R&D short film; its goal was to test virtual and remote production techniques and tools in this era of social distancing. Registration for tonight’s event is available online. SMPTE Hollywood meetings are free and open to all, even non-members. Continue reading SMPTE: ETC Producing Team Will Discuss Virtual Production

The Entertainment Technology Center@USC produced a live-action short, “Ripple Effect” to test new technologies and workflows, including the cloud, virtual production, and remote editing and visual effects. The project also introduced and evaluated a variety of tools and procedures that meet or exceed industry standards for a safe set during the COVID-19 pandemic. Executive producer Erik Weaver, the team at ETC, and tech partners have published a white paper that outlines recommendations for virtual production and critical lessons learned during the making of “Ripple Effect.” Continue reading ETC White Paper Details Best Practices for Virtual Production

Jack Wenzinger of Amazon Web Services’ Global M&E Partners vertical moderated a discussion during the HPA Tech Retreat on what’s been learned about cloud-enabled virtual production during the COVID-19 pandemic. He also noted that Epic Games’ Unreal Engine has published a field guide to virtual production that focuses on the work being done in pre-production and post. Joining the conversation was ETC@USC senior consultant Erik Weaver, Solstice Studios chief technology officer Edward Churchward and Mo-Sys Engineering technical director James Uren. Continue reading HPA Tech Retreat: Cloud-Enabled Virtual Production – Part 1

When COVID-19 hit, Hollywood (and other filmmaking venues) came to a near standstill, with movie theaters closed and productions halted. As DigitalFilm Tree chief executive Ramy Katrib noted, the M&E business is “uniquely unsuited to social distancing.” But Katrib decided to leverage Cinecode, the tools his company built for virtual production, to see if he couldn’t come up with a way to “visualize” safety on the set. At the Entertainment Technology Center@USC, senior consultant Erik Weaver worked with Katrib and beta-tested the result on the live-action short “Ripple Effect.” Continue reading HPA Tech Retreat: ETC’s ‘Ripple Effect’ Beta-Tests Safetyvis

On January 20, the Entertainment Technology Center at USC presented a Digital Town Square, the second of two “Ripple Effect” events. The 2.5-hour online program — “Breaking Down ‘Ripple Effect’ Part 2: Virtual Production” — was co-sponsored by Microsoft Azure and led by Erik Weaver, ETC Adaptive Production director and executive producer of “Ripple Effect.” The program examined lessons learned and virtual production principles of the live-action short. The keynotes, panels and fireside chat are currently available on ETC’s YouTube Channel. Continue reading ETC Publishes Videos of ‘Ripple Effect’ Digital Town Square

The Entertainment Technology Center@USC’s next Digital Town Square will examine virtual production principles and lessons learned in the second of two programs breaking down production of the live-action short “Ripple Effect.” The virtual event, co-sponsored by Microsoft Azure, is free and open to the public. In the keynote address, Isaac Campos will analyze his 12-year journey in the LED panel market and describe the latest tools and technologies. Event panels and talks will address topics such as VAD (virtual art department) development and how to build a large LED volume. Register online now for this special event, scheduled for January 20, 1:00-3:30 PST. Continue reading TOMORROW: ETC Digital Town Square on Virtual Production

The Entertainment Technology Center@USC’s next Digital Town Square will examine virtual production principles and lessons learned in the second of two programs breaking down production of the live-action short “Ripple Effect.” The virtual event, co-sponsored by Microsoft Azure, is free and open to the public. In the keynote address, Isaac Campos will analyze his 12-year journey in the LED panel market and describe the latest tools and technologies. Event panels and talks will address topics such as VAD (virtual art department) development and how to build a large LED volume. Register online now for this special event, scheduled for January 20, 1:00-3:30 PST. Continue reading ETC Digital Town Square: Virtual Production Lessons Learned

The Entertainment Technology Center@USC’s next Digital Town Square will examine virtual production principles and lessons learned in the second of two programs breaking down production of the live-action short “Ripple Effect.” The virtual event, co-sponsored by Microsoft Azure, is free and open to the public. In the keynote address, Isaac Campos will analyze his 12-year journey in the LED panel market and describe the latest tools and technologies. Event panels and talks will address topics such as VAD (virtual art department) development and how to build a large LED volume. Register online now for this special event, scheduled for January 20, 1:00-3:30 PST. Continue reading ETC Digital Town Square: Virtual Production Lessons Learned

The next ETC Digital Town Square — Breaking Down “Ripple Effect”: A Case Study on COVID-19 Safety Protocols, Advanced Workflows and Virtual Production — will be hosted by Equinix and the Entertainment Technology Center@USC on November 19, 1:00-3:30 pm PST. Free and open to the public, the webinar will dive into “Ripple Effect,” a recent live-action short produced by ETC that leveraged Safetyviz as well as remote and virtual production to improve safety in the return to media production. Register today for your virtual front row seat to this important webinar. Continue reading REMINDER: Virtual Production Webinar Slated for This Week

The next ETC Digital Town Square — Breaking Down “Ripple Effect”: A Case Study on COVID-19 Safety Protocols, Advanced Workflows and Virtual Production — will be hosted by Equinix and the Entertainment Technology Center@USC on November 19, 1:00-3:30 pm PST. Free and open to the public, the webinar will dive into “Ripple Effect,” a recent live-action short produced by ETC that leveraged Safetyviz as well as remote and virtual production to improve safety in the return to media production. Register today for your virtual front row seat to this important webinar. Continue reading Ripple Effect: Webinar Covers Virtual Production Case Study

Last week, NAB and sponsor Grass Valley hosted a day of online sessions covering various “Production in a Pandemic” topics. ETC@USC’s Erik Weaver moderated a compelling panel during which industry experts discussed the methods used to produce the short film “Ripple Effect,” a live-action project testing the limits of virtual production. The production focused on how Previz, Techviz and Safetyviz can help limit crew and cast to create a safer work environment. Video of the panel — “In Harm’s Way: Using Safetyviz to Mitigate Onset Liability” — is now available on the NAB Show site. Continue reading Video: NAB Panel on ETC Film Project and Virtual Production

NAB Show, with sponsor Grass Valley, will offer online sessions September 2 that address topics related to “Production in a Pandemic.” In partnership with the Entertainment Technology Center @ USC, the day’s first session — “In Harm’s Way: Using Safetyviz to Mitigate Onset Liability” (10:00 am PT) — will feature a panel of industry experts discussing the methods used to produce the short film “Ripple Effect.” The project focused on how Previz, Techviz and Safetyviz can help limit crew and cast to create a safer work environment.  Continue reading NAB Panel to Address Virtual Production of ETC Film Project