ESPN Introduces Four-Screen Live Viewing to Apple TV App

ESPN has introduced MultiCast, a feature for its App for Apple TV’s tvOS that allows viewers to watch up to four simultaneous live streams from the network’s 60,000+ hours of annual programming and more than 30 live events on any given day. The network is also debuting version 5.10 of its iOS and Android app with a “Watch” tab allowing viewers to watch live-streaming events and shows featuring their favorite teams. The new version also offers ESPN3 replays, adding to the current long-form video and on-demand highlights. Continue reading ESPN Introduces Four-Screen Live Viewing to Apple TV App

Intel Plans to Live-Stream Free MLB Games in Virtual Reality

Under a three-year deal with Major League Baseball, Intel plans to live-stream one free out-of-market game each Tuesday in virtual reality. Starting next week, the games, on-demand replays and post-game highlights will be made available via the Intel True VR app on Samsung Gear VR headsets. The “Intel True VR Game of the Week” will provide baseball fans with the option of viewing a produced VR broadcast or selecting angles from up to four cameras. The experience will also feature exclusive commentary and live player and team stats. Continue reading Intel Plans to Live-Stream Free MLB Games in Virtual Reality

Facebook Now Offers Live Video to Group of U.S. iPhone Users

Facebook is introducing its tool for sharing live video to a small group of U.S. iPhone users, four months after it was initially debuted by several celebrities and public figures. It differs from its closest competitors, Meerkat and Twitter’s Periscope and Meerkat, in that the videos are only available to a small group of approved viewers, and replay videos are automatically saved and permanently visible. Facebook positions its video feed as ideal for personal and family events, rather than the breaking news featured on other sites. Continue reading Facebook Now Offers Live Video to Group of U.S. iPhone Users

Following Facebook’s Lead, Twitter Starts Testing Video Ads

Twitter announced yesterday that it has been experimenting with “Promoted Video” ads. The product is basically a video version of Twitter’s Promoted Tweets, which provides advertising that appears in users’ content feed. The video ads are embedded into tweets via the platform’s card technology. The company says it has been testing a new Twitter Video Card since earlier this year “that streamlines video playback and brings a one-tap viewing experience in our users’ timelines.” Continue reading Following Facebook’s Lead, Twitter Starts Testing Video Ads