In June, the U.S. Tennis Association (USTA) opted to hold the 2020 U.S. Open in New York (August 31-September 13) without fans due to COVID-19. That decision launched many changes, from electronic line calling to food-ordering apps for athletes. USTA has been working with IBM to integrate artificial intelligence for such uses as creating broadcast highlight reels based on crowd reaction. The June decision was “a pivotal moment,” said IBM’s sports and entertainment marketing program director Kristi Kolski. “A lot of the solutions that we had in the pipeline were no longer going to be viable.” Continue reading IBM Provides AI-Based Solutions for U.S. Open Without Fans

For the latest installment in ETC’s Executive Spotlight series, we had a fascinating conversation with Lance Podell, senior vice president and general manager of Iron Mountain Entertainment Services (IMES), a leader in media archiving for the entertainment industry. IMES steers its film, music, broadcast and sports clients in media preservation, restoration and distribution. During the COVID-19 pandemic, Podell’s group has focused on safety and remote productivity while developing innovative methods for protecting assets and serving as an extension of its clients’ businesses. Iron Mountain has also created a “digital studio in a box” so that projects can stay on track during this challenging time. Continue reading Executive Spotlight: A Talk with Lance Podell of Iron Mountain Entertainment Services

IBM and open-source software provider Red Hat announced that they have reached an acquisition agreement. Marking what will be the third-largest tech acquisition in U.S. history, IBM will purchase all issued and outstanding common shares of Red Hat in a deal valued at approximately $34 billion. Red Hat is the largest distributor of open-source operating system Linux. The deal reflects IBM’s ambitions for a piece of the fast-growing cloud computing market. “The acquisition of Red Hat is a game-changer,” said Ginni Rometty, IBM chair, president and chief exec. “It changes everything about the cloud market.” Continue reading IBM Is Buying Red Hat, Aims to Be Top Hybrid Cloud Provider

As more enterprises move their data to the cloud, cybersecurity firm McAfee reports that 26 percent of companies have already experienced cloud data theft. McAfee released its report — based on polling 1,400 IT professionals during Q4 2017 — ahead of this week’s RSA security conference. “The survey showed that 97 percent of companies use cloud services, either as a public or private cloud or a combination of both, up from 93 percent a year ago,” reports VentureBeat. “Eighty-three percent store sensitive data in the cloud, but only 69 percent trust the public cloud to keep their data secure.” Continue reading McAfee: One in Four Companies Impacted by Cloud Data Theft

Another NAB panel in partnership with ETC@USC looked at several large-scale, high-resolution implementations in the cloud. Moderator Brian Campanotti, global director of business development for Oracle Digital Media Solutions led panelists through a discussion on how a major media organization can successfully make the paradigm shift from IT center to cloud infrastructure, leaving behind traditional on-prem storage and processing. Company case studies included Sony, Technicolor and Fox Network Groups. Continue reading NAB 2017: M&E Companies Describe Their Move to the Cloud

Snap has inked a deal for Google Cloud services worth $400 million annually over the next five years, for a total of $2 billion. The deal is a continuation of a partnership that dates back to 2013. Analysts say the $400 million will give Google a “hefty annual bump.” Google doesn’t report numbers specific to its cloud business, but rolls it into all non-advertising revenue. In Q4 2016, Google’s non-advertising sector earned $3.4 billion in sales. The partnership could presage future alliances or mutually beneficial projects. Continue reading Snap Inc. Signs $2B Deal for Google Cloud Services Until 2022

The Entertainment Technology Center@USC hosted a discussion on next-generation cloud workflows, featuring toolsets and specific technologies. Led by ETC’s cloud project lead Erik Weaver, the conversation began with the real-world case study for post production in the cloud implemented by Los Angeles post facility DigitalFilm Tree. That company’s CTO/managing partner Guillaume Aubuchon led the audience through the workflows put in place to handle productions taking place in “remote parts of Asia and Africa.” Continue reading HPA Tech Retreat: Next-Gen Cloud Workflows Hosted by ETC

The public cloud for software-as-a-service offerings, including back-end business services is catching fire, and Amazon and Google, which already run extensive public clouds, are well positioned to dominate in the arena. That’s despite Dell’s recent purchase of EMC, say the experts, because the two companies under EMC — VMware and Pivotal — although they are cloud computing companies, are not big players in the public cloud. Cloud platform services are expected to become a $44 billion market by 2020. Continue reading The Public Cloud is Inevitable, and Amazon Stands to Win Big

Netflix will be the first large company to move its information technology to a public cloud, more specifically, Amazon Web Services, reporting its plans to shutter its last data center by the end of the summer. After a major hardware failure in 2008, Netflix started moving its operations to AWS in 2009, first shifting its jobs page and, later, its video player, iPhone-related technology, discovery and search, and accounts pages. As a streaming competitor with Amazon, however, Netflix runs its own content delivery network. Continue reading Netflix Moves Operations to Cloud, Closes Last Data Center