Amazon is rolling out its Inspire shopping feed to all U.S. customers. The short-form video and photo feed, which has drawn comparisons to TikTok, lets customers explore products while shopping from content created by influencers and brands. After logging in to the Amazon Shopping app, the Inspire light bulb icon will connect users to a menu of more than 20 categories, from makeup and skin care to pets, gaming, travel, health and more. Users can vertically scroll the content feed and double-tap on the screen to create “likes” for the content displayed. Continue reading Amazon Expands Its Release of ‘Inspire’ Video Shopping App

Image-sharing social platform Pinterest has named Amazon as its first third-party ad partner. The multiyear strategic partnership will see the e-commerce giant marketing various brands and products on Pinterest and porting interested shoppers back to its site to complete the sale for “a seamless on-Amazon buying experience.” The integration will begin later this year and roll out over several quarters. The news was timed to Pinterest’s Q1 results, which saw revenue up by 5 percent year-over-year to $603 million. The number of global monthly active users also increased, by 7 percent to 463 million, a gain of 13 million. Continue reading Pinterest Sets Multiyear Deal with Amazon for Third-Party Ads

Elon Musk and Steve Wozniak are among a group of more than 1,100 tech leaders, researchers and AI stakeholders who have signed an open letter calling for a pause on “giant AI experiments.” The missive, published by the Future of Life Institute, warns of “profound risks to society and humanity” that could be caused by an “out-of-control race” to develop and commercially deploy artificial intelligence systems “that no one — not even their creators — can understand, predict, or reliably control.” Other signatories include politician Andrew Yang, Skype co-founder Jaan Tallinn, Pinterest co-founder Evan Sharp and Stability AI CEO Emad Mostaque.  Continue reading Concerned Thought Leaders Call for Pause on AI Movement

Despite threats by U.S. lawmakers to ban popular social video app TikTok, parent company ByteDance continues to drive its apps to the top of the charts. The Chinese company’s latest hit is Lemon8, described as a rival to Instagram that serves a “lifestyle community.” As of Monday, Lemon8 was No. 10 across apps and games in the U.S. App Store’s Top Charts. On Tuesday it climbed to No. 9 among apps. The video- and photo-sharing app was launched internationally in March 2020, but ByteDance appears to have taken a new interest in promoting it. Last month, media outlets reported the company was paying influencers to post on it. Continue reading ByteDance Pushes Lemon8, a Possible Instagram Competitor

The Federal Trade Commission is cracking down on fraudulent tech advertising, which escalated substantially during the COVID-19 pandemic, issuing orders to eight social media and video streaming platforms seeking information on commercial practices that are deceptive or expose consumers to false health-care products, financial scams and counterfeit or fake goods. The action compels services including Meta Platforms’ Instagram, Alphabet’s YouTube, ByteDance’s TikTok and Amazon’s Twitch to provide answers in 45 days so the FTC can analyze their practices. In addition to fact-finding, the order is intended to pressure the companies to self-regulate. Continue reading FTC Demands Info from Tech Firms in Fight Against Ad Fraud

Creator discovery platform Jellysmack has struck a deal with The Roku Channel to launch two channels programmed with content curated from 17 of its top-performing talents, including Brad Mondo, Stephanie Soo and LaurDIY. The pact sees The Roku Channel offering two FAST linear channels: the lifestyle-themed Hello Inspo and true crime forum Mysteria. The two new Roku FAST channels are an expansion of Jellysmack’s creator program, which uses artificial intelligence to identify promising creators and distribute their content to multiple platforms like Facebook, Snapchat, YouTube, Pinterest and TikTok, among others. Continue reading Jellysmack Pacts with Roku on Channels for Creator Content

Pinterest grew Q4 year-over-year revenue by 4 percent, to $877 million, while full year sales jumped 9 percent in 2022 totaling $2.8 billion. The company said that global monthly active users also grew by 4 percent in the three month period ending December 31, to a total of 450 million. CEO Bill Ready emphasized on the earnings call the intent to eventually “make every pin shoppable.” Similar to how it is monetizing still images Pinterest is focusing on making videos “more actionable” by applying what it calls “our computer vision technology.” Continue reading Pinterest Grows Its Active Users, Focuses on Video Shopping

TikTok is said to be partnering with Los Angeles-based TalkShopLive to handle its live shopping initiative in North America after an in-house UK effort produced lackluster results. Due to hit the U.S. in time for the holiday season, TikTok Shop will be built on technology and support from TalkShopLive as it positions live-stream shopping hosted by influencers, brands and retailers selling products on the short-form video platform. Launched last year, TikTok Shop UK was the ByteDance company’s first such effort outside of Asia, where it is available in countries including Vietnam, Singapore and the Philippines. Continue reading TikTok May Team Up with TalkShopLive for a Holiday Launch

Twitter’s second quarter revenue of $1.18 billion underperformed 2021 by only one percent but fell short of estimates by more than 10 percent, disappointing Wall Street, which projected revenue of $1.32 billion for the period. Advertising crept up two percent, to $1.08 billion, but overall Twitter had a quarterly net loss of $270 million, largely attributed to recessionary headwinds and uncertainty about Elon Musk’s proposed takeover. In its earnings report, Twitter said its lawsuit against Musk has been granted an expedited trial for October 2022. Continue reading Ad Market and Musk Credited for Twitter’s Missed Earnings

YouTube has partnered with Shopify so creators and merchants can showcase products across both platforms. Eligible creators can now link their Shopify store to their YouTube channel and leverage Shopify’s real-time inventory syncing. Additionally, U.S. creators can enable onsite checkout, allowing visitors to complete purchases without leaving YouTube. Implementation is accessible through the Shopping tab in YouTube Studio. In addition, beginning next week YouTube will add shopping to its Explore tab, featuring goods from the U.S., Brazil and India, with additional countries to roll out later this year. Continue reading YouTube Partners with Shopify in Latest E-Commerce Push

Pinterest’s Idea Pins creator platform has been described as a cross between TikTok videos and Facebook Stories. Now the social platform is extending brands’ similar creativity with Idea Ads, which can also combine video, images and music. Idea Ads can be created by the brands themselves or in collaboration with a Pinterest user, in which case the results are categorized as “Idea ads with paid partnership.” The idea is to extend brands boxed-in by video-first platforms the chance to engage users with mixed media for elements critical to DIY projects, like a printable ingredient or supply lists. Continue reading Pinterest Debuts New Ad Formats and Paid Partnership Tool

E-commerce company eBay is launching eBay Live, a live shopping platform that lets people browse, chat and purchase items from anywhere in the world using beta technology that combines entertainment with instant purchasing. The first series will offer a curated selection of rare trading cards from top eBay seller Bleecker Trading, and will be hosted by trading card enthusiast DJ Skee. The new platform is designed for social shopping, “allowing our community to come together over shared interests and merchandise,” explained eBay vice president of collectibles, electronics and home Dawn Block. Continue reading Collectibles Come to Social Shopping via eBay Live Platform

Snap’s investor warning of slow growth ahead has sent shivers through the social media sector, the digital advertising industry, and Wall Street. Though the general messaging that supply chain issues coupled with the war in Ukraine is bad for business is not exactly news, Snap CEO Evan Spiegel’s message that “the macro environment has deteriorated further and faster than we anticipated when we issued our quarterly guidance last month” hit a nerve. Snap lost 43 percent of its market cap on Tuesday, with the social media sector showing signs of drag and analysts forecasting trouble ahead for ad-supported media. Continue reading Dire Snap Forecast Dampens Social Media, Digital Ad Sectors

Pinterest has launched a new app that makes it easier for creators to live-stream content. Pinterest TV Studio for iOS and Android lets select creators stream live on Pinterest from multiple devices, in order to achieve different camera angles. Initially available in limited release, creators must obtain a special code from Pinterest in order to unlock the Studio functionality. As part of its latest quarterly earnings, announced April 27, Pinterest co-founder and CEO Ben Silverman said the company grew global revenue 18 percent year-over-year, “despite a challenging macroeconomic and geopolitical environment.” Continue reading Pinterest Launches TV Studio App for Creator Live Streaming

In April, Apple gave consumers the option to turn off ad tracking on iPhones, and this month Google began revealing plans to replace traditional cookie tracking with what it says will be a less intrusive measure. Experts say, however, these changes don’t actually safeguard data privacy. Rather, companies are taking a new approach that consolidates data power among fewer gatekeepers, a change some say may be for the worse. The new method, known as “first-party” tracking, prevents accruing a tracking history from app to app, but lets specific sites gather info with consumer permission. Continue reading Latest Privacy Moves Do Not Prevent Consumer Ad Tracking